SWOT

Strengths

Weaknesses

• 0% pollution

• New technology

• Versatile mean of transport

• Cheap mean of transport (1€ to unlock + 15/20 cents per minute)

• Very easy to use

• Adaptability to customers need (1hour, 10 minutes, 20km/h, 5km/h ...)

• You have to pay to practice

• Limited batteries

• Have to manage the safety of the product (quality control)

• E-scooter requires insurance (same as other vehicles)

• Injuries risks for users (90% of injured users didn't wear a security hat during their accident) --> User is responsible of himself

Opportunities

Threats

• New concept in Dublin

• Growing market

• People feel more and more involve by climate changing and sustainable development

• Demand > Supply

• Minister intends to legislate for e-scooters in 2021

• Potential disagree with the legislation

• Users doesn't take care of shared e-scooters (as is isn't there)

• Users doesn't respect traffic regulation

• Used as a fun moment (only 7% of daily users)

• Will be hard to take a place with all means of transport already available in Dublin city

• Injuries risks for users (90% of injured users didn't wear a security hat during their accident) --> User is responsible of himself