Carretón Grocer is a pioneering online green-grocer dedicated to providing fresh and locally sourced vegetables to customers. With a strong commitment to supporting local Filipino vegetable farmers, their mission is to empower these farmers while offering customers convenient access to high-quality produce.
The project aimed to create a distinctive and impactful brand identity that would establish Carretón Grocer as a trusted and go-to online destination for fresh and sustainable vegetables.
As the lead designer, my role was to conceptualize and execute the brand identity design for Carretón Grocer.
This included developing the visual elements such as the logo, color palette, typography, and other brand assets that would effectively communicate the brand's values and resonate with the target audience.
The brand identity design for Carretón Grocer has had a significant impact on the brand's success. The visually appealing and cohesive brand identity has helped Carretón Grocer stand out in a competitive market, attracting a growing customer base.
By showcasing the freshness and sustainability of their products, the brand has gained the trust and loyalty of customers who prioritize locally sourced produce. The project has also played a vital role in empowering local Filipino vegetable farmers, providing them with a reliable platform to showcase their products and grow their businesses.