The Investment Architect is a personal brand of a financial advisor and investment coach based in the Philippines. The project aimed to create a new visual identity that would establish a strong foundation for long-term, organic growth.
The primary objectives were to promote brand loyalty, retain clients, and position The Investment Architect as the top-of-mind and go-to expert in the industry of personal finance and property investments.
As the lead designer, my role was to conceptualize and execute the brand identity design for The Investment Architect.
This included developing the visual elements such as the logo, color palette, typography, and other brand assets that would effectively communicate the brand's values and resonate with the target audience.
The implementation of the new visual identity has had a significant impact on The Investment Architect's brand presence in the market. The brand has observed a steady growth in its client base and is becoming recognized as a top-of-mind and go-to expert in the industry of personal finance and property investments.
The new visual identity has played a crucial role in establishing a strong and credible brand image, fostering trust among clients, and positioning The Investment Architect as a leader in the field.