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Brand Identity Design for Morning Glory Coffee
Brand Identity Design for Morning Glory Coffee
An Organic Coffee Brand
An Organic Coffee Brand
Description
Description
Morning Glory Coffee is an online coffee brand that specializes in selling organic coffee beans sourced from local Filipino farmers. The brand's mission is to support and uplift local coffee farming communities, recognizing that the best-tasting coffee variants come from these farms in the Philippines.
The project aimed to create a compelling brand identity that would position Morning Glory Coffee in the market, attract new customers, facilitate online sales, and contribute to the empowerment and sustainability of local Filipino coffee farmers.
Role
Role
As the lead designer, my role was to conceptualize and execute the brand identity design for Morning Glory Coffee.
This included developing the visual elements such as the logo, color palette, typography, and other brand assets that would effectively communicate the brand's values and resonate with the target audience.
Project Impact
Project Impact
The successful implementation of the brand identity has allowed Morning Glory Coffee to establish its presence in the market, resulting in increased online sales and customer engagement. The visually appealing and authentic brand identity has resonated with consumers who value organic and ethically sourced coffee.
By prioritizing partnerships with local farmers, Morning Glory Coffee has not only provided customers with high-quality coffee but also contributed to the empowerment and economic growth of local Filipino coffee farming communities. Through its brand recognition and commitment to sustainability, Morning Glory Coffee continues to grow its customer base while making a positive impact on the lives of farmers.
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