With years of experience in the industry, I have cultivated a diverse skill set and a deep understanding of design principles. From branding and typography to ideation, print design, and UX/UI design, I possess a comprehensive range of design expertise. Proficient in Adobe Creative Suite, including Photoshop and Illustrator, I have worked with a wide array of clients, both small startups and established businesses, helping them shape their brand identities and create compelling visual experiences.

Bioskin Philippines

Marketing Officer, Brand Identity and Graphic Designer

Aug 2022  - May 2023

Responsibilities:

• Developed and executed marketing campaigns to promote Bioskin Philippines' skincare products, resulting in increased brand awareness and customer engagement.

• Created visually appealing brand identity materials, including logos, packaging designs, and marketing collaterals, maintaining a consistent and visually appealing brand image.

Ikigai Studio: Digital Marketing Agency

Graphic Designer, Video Editor

Oct 2021  - Aug 2022

Responsibilities:

• Created visually compelling graphics and multimedia content for digital marketing campaigns, effectively conveying clients' brand messages and increasing audience engagement.

• Edited and produced high-quality videos, including promotional videos, tutorials, and social media content, enhancing brand visibility and driving user engagement.

Freelancer

Visual Graphics & Brand Identity Designer 

2019  - Oct 2021

Responsibilities:

• Delivered customized visual graphics and brand identity designs that exceeded client expectations, ensuring consistency and visual coherence across various platforms and materials.

• Managed multiple projects simultaneously, meeting deadlines and maintaining effective communication with clients throughout the design process.

The Kaizen Group: Digital Marketing Agency

Graphic & Web Designer

2018  - 2019

Responsibilities:

• Designed visually appealing websites with user-friendly interfaces and responsive design principles, enhancing the overall user experience.

• Created eye-catching graphic designs for digital and print materials, improving brand visibility and customer engagement.

I firmly believe that a good brand identity is not about personal preferences; it's about what works. Design should effectively communicate a brand's essence, evoke the desired emotions, and resonate with the target audience. I strive to create designs that are visually captivating, strategically effective, and aligned with a brand's values, positioning, and objectives. Simplicity and memorability are key characteristics I integrate into logo design, aiming to create timeless and impactful brand symbols.

Throughout my career, I have had the privilege of working on exciting projects and achieving significant milestones. Some of my notable achievements include:

• Creating a brand identity and visual design system for a startup that resulted in increased brand recognition and customer engagement.

• Designing captivating marketing collateral and product packaging design for a global event. The brand I collaborated with for this event not only experienced a substantial increase in attendance and sold-out products but also attracted potential export partners and investors. The visual materials I created effectively communicated the event's message, leaving a lasting impression on the attendees and creating new opportunities for the brand's growth.

These accomplishments highlight my ability to deliver high-quality designs that meet client objectives and exceed expectations.

Design is not just a profession for me; it's a genuine passion. I am driven by the opportunity to make a meaningful impact through my work. I approach each project with enthusiasm, creativity, and meticulous attention to detail. Collaboration and open communication are key pillars of my process, as I believe that the best results are achieved through a partnership with clients. By valuing your insights, ideas, and feedback, we can create designs that truly reflect your vision and resonate with your target audience.

I invite you to explore my portfolio, where you'll find a curated selection of my best work. Each project showcases my dedication to quality craftsmanship and my ability to help businesses like yours stand out from the competition.