One Fits all ?
Project : One Fits all - Introducing Soft drinks onto the Portuguese and German Market
This project aims at developing the students´ basic and transversal skills with a special focus on marketing and entrepreneurship skills
KA- 229 - School Exchange Partnership
Walter-Eucken-Berufskolleg - Düsseldorf
Agrupamento de Escolas Marcelino Mesquita - Cartaxo
Short- term joint staff training event - 2nd- 3rd and 4th December 2019
Host school : Walter-Eucken-Berufskolleg ( Düsseldorf)
This training focus on modern trends in marketing, digital advertising, digital tools and modern teaching methods in marketing classes
Arrival on 1st Dec. and departure on 5th Dec. 2019
Day 1
. Arrival at Düsseldorf International Airport
. Visit to the nearest city : Cologne, its famous cathedral and Christmas market
Day 2 : First working day
. Teachers are welcomed by the school headmistress
. Start of our school partnership - Launching the project and displaying the Erasmus + official plate
. Getting to know the 22 students involved in the partnership
. German Students make a school tour, showing the school building and its facilities
. Students present the German school system, and give some further information about school, different classes and levels
. Job shadowing: learning about the German VET dual system : Portuguese teachers attend a lesson of foreign trade, where INCOTERMS are taught in English. These students of foreign trade spend two days a week at school and 3 days as interns in German and multinational corporations.
Day 2 -
- In the afternoon Portuguese teachers have lunch in an old German Brewery "Zum Schlüssel" and taste the typical German dishes : Mett Röggelchen, Leberwurst Röggelchen, Sauerkraut, Düsseldorfer Brotzeit,...
- They take part in a guided city tour in Düsseldorf downtown and visit the famous Christmas market.
Day 3
. Portuguese teachers are providedd with another great job shadowing opportunity : They attend an English lesson taught to an e_commerce class. A vet class attending school 2 days a week.
Each student could present the company he was integrated in as intern and compared the different small and medium- sized business and large companies. A very dynamic and interactive lesson where students showed their fluency in the English language.
. The Portuguese team attended several training sessions focused on the latest trends in modern marketing: influencer marketing:instagram; marketing targeting the different generations( Y and Z), new approaches to market research- creating personas,..
. In the afternoon Portuguese teachers were invited for the school Christmas celebration : German teachers sing carols, tell Christmas stories and play different roles together on a Christmas play
Day 4 - Last Working day
. Gero Werdt, a marketing teacher and expert in digital marketing comes up with further digital tools, for example the Google Digital garage that provides the possibility to attend online workshops and obtain certification.
. Portuguese teachers also learnt how to create explanation videos"How to.." videos, a modern trend to attract the younger generation of consumers.
. Eventually both Portuguese and German teams started planning the different stages of the partnership project, the students´ tasks and the preparation of the first students´ flow in AEMM, Cartaxo in April 2020. All the aquired knowledge will be multiplied in our school and used to develop the project "One Fits all".
Day 4
By the end of the day, the Portuguese team takes the chance to visit the K21 museum, a World-class Contemporary Art Museum in Düsseldorf, a city known not only for its industry but also for its finest arts. They experience an orbit feeling : "In Orbit" is a masterpiece by the Argentinian artist Tomás Seraceno and consists of a net construction within which visitors can apparently move , weightlessly.
A brave and herculean task to end this short - term joint staff training event and prepare for all the upcoming challenges that our project "One fits all ? " may bring to our school !
Press release Portuguese local news