Write a 3-part log line below. This is sometimes called an “elevator pitch”. It’s how you can describe your project in a meaningful way in a short amount of time (like the time it takes to ride an elevator).
Target Audience (example: 5-8 year old sports nut)
Objective (example: teach the rules of soccer)
Aesthetics (example: colorful and action packed)
List 4 “wants” that you will satisfy with your website. Ask friends and classmates to help with this.
Paste the website url of 3 websites that you will use for inspiration and explain why. The benchmarked sites should be within the genre of your website. For example, if I am design a website about soccer, I will benchmark soccer websites.
URL 1 (landing page benchmark)
URL 2 (navigation/organization benchmark)
URL 3 (design benchmark)