What is an explainer video? with examples (epipheo.com)
10 Best Startup Explainer Videos: Breaking Down Their Winning Formulas
A high-quality explainer video aimed at generating customer interest for a new service should possess the following characteristics:
Clarity and Simplicity: The video should convey the essence of the service in a clear and straightforward manner. Use simple language and avoid jargon to ensure that even those unfamiliar with the industry can understand it.
Engaging Script: A well-crafted script is essential. It should tell a compelling story that highlights the problem the service solves and how it benefits the customer. A relatable and engaging narrative captures the viewer's attention. Examples Of Explainer Video Scripts & How To Write A Script
Brief Duration: Keep the video concise. Aim for a length of 1-2 minutes, as shorter videos tend to have higher viewer retention rates. Get to the point quickly and maintain the viewer's interest throughout.
Professional Voiceover: If using a voiceover, choose a professional with a clear and pleasant voice. The voice should match the tone of the video, be easy to understand, and convey enthusiasm about the service. Voice Over on Fiverr
Eye-Catching Visuals: Incorporate high-quality graphics, animations, and visuals that are relevant to the service. The visuals should complement the script and help illustrate the key points.
Branding: Integrate your brand elements, such as your logo, color scheme, and slogan, to create brand recognition. This helps establish your identity in the viewer's mind.
Call to Action (CTA): Clearly state what action you want the viewer to take after watching the video. Whether it's signing up, visiting your website, or contacting you, make the next steps explicit.
Music and Sound Effects: Use background music and sound effects to enhance the video's mood and pace. The audio should complement the visuals and not overpower the voiceover.
Emphasize Benefits: Highlight the benefits of the service and how it addresses the viewer's pain points. Explain how it can make their life easier, better, or more efficient.
Problem-Solution Structure: Frame the video around a problem-solution structure. Begin by illustrating a common problem, then introduce the service as the solution.
Creating a high-quality explainer video requires careful planning and attention to detail. It should not only inform but also inspire viewers to take action and learn more about your new service.
On your own (basic)
Promote an Idea template (Recommended)
On your own (advanced)
Use Animate, After Effects, Premiere, or Illustrator
With help
Seek assistance from Digital Media Design students or faculty. They have licenses for some advanced software.
Professional ($)
Your actual customer or a persona for your customer segment
Your problem statement
Your ideal state statement
Your solution statement and prototype
Your value proposition / emotional impact
A call to action (CTA)
Real, authentic, reasonable CTAs include:
Fill out a survey
Join a mailing list
Follow on social media
Connect on LinkedIn
Contribute / Preorder on GoFundMe / Kickstarter / Indiegogo