You have a concept for a new idea. You would like to gather information, and you are not selling anything.
Example questions to ask potential customers:
How do you currently get ___________? Are you happy with this solution?
What other options have you considered or tried?
How much are you spending on _______________? How many ______ per year?
What else should I have asked you?
Note: Listen to the customer’s problem
Ask open-ended questions.
Inquire about past & present problems
Do not load the questions
Do not sell them a problem
Do not ask yes/no questions.
Do ask open-ended questions.
Do not ask “Would you?”
Stay objective with your interviews whether good or bad news.
After interviewing a reasonable number of potential customers (50 is an ideal amount), complete the template below.
I know I have a problem worth solving because:
1. My customers are ________________.
2. Their problems are__________________.
3. They are currently solving their problem by _________________.
4. They have tried other solutions in the past by _____________________.
5. On a scale of 1-10, the seriousness of the problem is __________.
6. They have spent $_______ to fix this problem.
I will help _[customers]__ solve _[problem]__ by _[solution]___.