Lesson objectives
Meet someone new
Set up OneDrive and OneNote
Lesson Part 1 (37.5-45 minutes)
Ice breaker - write down and save your answer to each question then pair and share
Who are you? (major / minor, year, hometown, where you stay)
What do you enjoy to do? (list 5-10)
What do you know a lot about / could teach someone? (list 5-10)
Who is the smartest, most successful, or most famous person you know?
Tables / groups based on randomness or ice breaker
Attendance
Course Introduction (Course web site home page)
Course overview, Purpose, Assignments overview
Relevance of the course to you
Lessons Introduction and Course schedule
Full semester classes: two lessons per week
Fall or spring A or B term 8 week classes: four lessons per week (for 7 weeks, then two lessons during final week) with half of instruction online for hybrid classes
Summer A or B term 6 week classes: five lessons per week (2.5 per class meeting)
Resources Introduction
Reminder to procure textbooks
Assignments Introduction and Canvas orientation
Syllabus - Jump to Today
It's a good idea to have Lesson assignments open during class meetings
Set up OneNote
Create a OneNote notebook for school if you don't already have one. You can name it School or FGCU.
Create a section within the notebook named Entrepreneurship.
Add a page named "ENT 2000 Module 1" and add notes from each lesson to the page. You will be able to use these notes on the end of module quiz.
Preview project
Lesson Part 2 (37.5-45 minutes, online for hybrid sections)
Set up OneDrive
Create an ENT 2000 folder
Work on project
Lesson Part 3 (180 minutes, some in class if time permits, otherwise, out of class)
Time management - make an academic calendar in Outlook (SUPER USEFUL)
The Federal Regulation and FGCU Policy 2.013 definition of a credit hour is "one hour of classroom or direct faculty instruction and a minimum of two hours of out of class student work each week for approximately fifteen weeks for one semester".
Introduction discussion
Getting Started Quiz
Watch OneNote: Getting Started
Lesson objectives
Define (and spell) entrepreneurship
Learn about entrepreneurship at FGCU
Lesson Part 1 (37.5-45 minutes)
Small group discussion questions:
What initiative, program, product, game, club, or company would you like to start?
What is most appealing to you as a career: design, technology, starting a business, or working in an existing business?
Intro to Entrepreneurship presentation
Entrepreneurship is the process of creating value by putting together a unique combination of resources to exploit an opportunity.
(Tip: This should go in your "ENT 2000 Module 1" module one notes.)
Entrepreneurship at FGCU
Four target audiences / tracks
creativity and design
technology and analytics
startups
corporate or family business growth
Students
John Ciocca
Media Production Room
Benefactors
Collegiate Entrepreneurs' Organization (CEO) Club - every Tuesday at 4:30 in Lucas Hall. Sign up.
Lesson Part 2 (37.5-45 minutes, online for hybrid sections)
Crash Course Business Entrepreneurship: Entrepreneurship Preview
These videos are part of this class because solid research went into them and they are well produced. Some students enjoy learning from watching videos more than reading books. It is also important for you to get information from multiple points of view.
Textbook Chapter 1 The Entrepreneurial Perspective
Success Strategies: Goal setting
Set a goal for the class
SQ3R Method - Practice with chapter 1. Skim the chapter, go to Canvas and look at the questions, read searching for answers, recite important information in your own words, review the chapter (like at the start of the next class).
Lesson Part 3 (180 minutes, some in class if time permits, otherwise, out of class)
How Will You Measure Your Life? Clay Christensen (19:30) (refers to "God" quite a bit toward the end, interpret as you would like)
Entrepreneurship Ch 1 The Entrepreneurial Perspective
Lesson objectives
Define entrepreneurial mindset
Lesson Part 1 - Mindset intro / Grit (37.5-45 minutes)
Small group discussion
What is a problem that you are experiencing right now?
What do you see as a problem in the world?
What problem would you like to solve?
Grit
Take the Grit Quiz
Watch Grit: The power of passion and perseverance (5:59)
What is an entrepreneur? (3:00)
Attitude, Creativity, Relationships, Organization
Introduction to ENT 3121 Entrepreneurial Mindset - This course examines a wide range of individual differences that are associated with an entrepreneurial mindset. Topics such as passion, confidence, and professionalism are discussed in the context of career development beyond starting a new venture.
Lesson Part 2 - Traits / BOSI (37.5-45 minutes, online for hybrid sections)
Types of entrepreneurs / types of people who become entrepreneurs
Small group discussion: Which type do you think you are or would you like to be?
Take the BOSI Assessment
Add results to Idea Notebook
Lesson Part 3 (180 minutes, some in class if time permits, otherwise, out of class)
Watch Entrepreneurial DNA (17:36)
Is Success Luck or Hard Work? (12:03)
The Secret of How to Think Like an Entrepreneur | Amy Wilkinson (19:24)
Case Study
Spanx Startup Story including video (1:27) with top 5 pieces of startup advice
Lesson objectives
Identify Characteristics of Entrepreneurs
Explore Different Types of Entrepreneurs
Analyze the Entrepreneurial Mindset
Discuss Entrepreneurship in Established Organizations
Promote Continuous Learning and Curiosity
Lesson Part 1 Mindset cont. / Curiosity and Passion (37.5-45 minutes)
Activator
What is one topic or activity you are curious about today?
Entrepreneurial Mindset - 3Cs KEEN
Curiosity & Passion presentation
Passion - definition, benefits, Ikigai (misinterpretation), grit, discover your passion
Act on your curiosity by doing research
Lesson Part 2 Skills / Types of Entrepreneurs (37.5-45 minutes, online for hybrid sections)
Entrepreneur definitions - there are many
Traditional: “non-fixed income wage earners”.
OECD: "Entrepreneurs are those persons (business owners) who seek to generate value, through the creation or expansion of economic activity, by identifying and exploiting new products, processes or markets."
Small group discussion:
Pros of traditional corporate jobs and cons of self-employment
Cons of traditional corporate jobs and pros of self-employment
Small group discussion:
What does success look like to you?
A better measure of success Liz + Mollie
Lesson Part 3 (180 minutes, some in class if time permits, otherwise, out of class)
Crash Course Business Entrepreneurship: Who Even Is An Entrepreneur? (13:01)
Entrepreneurship Ch 2 The Entrepreneurial Journey and Pathways
Lesson objectives
Understand Market Fundamentals
Understand Economic Impact
Define Social Entrepreneurship
Reflect on Personal Social Impact Goals
Introduce the United Nations Sustainable Development Goals (SDGs)
Lesson Part 1 (37.5-45 minutes)
Social Progress & Impacts
Pre video discussion questions
What do you think are characteristics of a "good" country / society?
What could you use to measure the progress of a society (e.g. access to electricity or child mortality rate) and what do you think is the number one measurement?
Watch first 3:14 of How we can make the world a better place by 2030 from 2015 (14:30)
Introduction of Global Goals / Sustainable Development Goals (SDGs)
Small group discussion: What SDG are you most passionate about?
Continue video to 4:27
Introduction of Social Progress Index (SPI)
Large group discussion: What country do you think measures highest overall (at least in 2015)?
Large group discussion: Where do you think the United States ranked?
Continue video to 5:24
Can we get there?
Lesson Part 2 (37.5-45 minutes, online for hybrid sections)
Entrepreneurship as a social science
Markets & Economics
Economic Systems
A free market economy is a market system whereby the pricing of goods and services is primarily determined by the sellers and buyers, and is hence based on demand and supply.
On the other hand, a command economy is an economy whereby the market system is fully controlled by the government.
Purple Cow and Otaku - Seth Godin (3:47)
Pet Rock - Peter Dahl (1:38)
PopSockets: The Story Behind How It Went From A Simple Concept To Selling Tens Of Millions Of Units
Behavioral economics
Wealth of Nations, Adam Smith
"Invisible hand" of the market.
Entrepreneurship can be defined as the study of human actions that lead to changes in the division of labor, and consequently wealth. Entrepreneurship, Growth, and Adam Smith
Lesson Part 3 (180 minutes, some in class if time permits, otherwise, out of class)
Lesson objectives
Define Social Progress & Sustainability
Explore the Role of Entrepreneurship in Social Progress
Understand the United Nations Sustainable Development Goals (SDGs)
Lesson Part 1 (37.5-45 minutes)
Small group discussion: What are three to five problems in your life, complaints you have, things that bug you, things you think you could do better, or products or services you think you could improve?
Social Progress & Sustainability
Watch How we can make the world a better place by 2030 from 2015 starting at 5:24 through 12:05
Review: the global SPI was 61 in 2015 and Michael Green suggested a target of 75 by 2030 to achieve SDGs
What do you think is the global SPI now?
Global Results (Social Progress Over Time tab)
TEA by economy, necessity driven vs. opportunity driven, relationship of SPI to GDP
Factor-driven = entrepreneurship driven by necessity
Efficiency-driven = entrepreneurship driven by opportunity
Innovation-driven = entrepreneurship closely tied to technology
Role of the Entrepreneur (in social progress) presentation
Entrepreneurs vs Intrapreneurs
Lesson Part 2 (37.5-45 minutes, online for hybrid sections)
The relationship between social progress and entrepreneurship
Discussion questions
What social progress elements / SDGs do you think are most related to entrepreneurship?
What do you think is the total percentage of residents of the US who are engaged in entrepreneurial activity (TEA)?
Find TEA by clicking Custom Data Tables
Global Entrepreneurship Monitor (GEM) 2021/2022 Global Report
Lesson Part 3 (180 minutes, some in class if time permits, otherwise, out of class)
The global goals we’ve made progress on and the ones we haven’t from 2018 (14:02)
The future is social entrepreneurship | Kerryn Krige (15:26)
Pre video discussion questions:
Who are some of the most famous entrepreneurs who "built" America?
What traits do they have in common?
What are the differences between a "manager" and a "leader"?
Elon Musk Journey (3:31)
The single biggest reason why start-ups succeed | Bill Gross (6:40)
Entrepreneurship Ch 3 The Ethical and Social Responsibilities of Entrepreneurs
Lesson objectives
Describe institutions and their role in entrepreneurship
Differentiate formal and informal institutions
Lesson Part 1 (37.5-45 minutes)
Review: SPI, SDG, TEA
Pre-video discussion: If you were going to start a farm, what would you need from society?
Institutions are the formal and informal rules and norms that organise social, political and economic relations (North, 1990).
Formal institutions include the written constitution, laws, policies, rights and regulations enforced by official authorities.
Informal institutions are (the usually unwritten) social norms, customs or traditions that shape thought and behaviour (Leftwich & Sen, 2010; Berman, 2013).
Challenging institutions is how some entrepreneurs identify new opportunities.
Repetition Suppression
Status Quo Bias
“sharing economy” definition and examples
Lesson Part 2 (37.5-45 minutes, online for hybrid sections)
Artificial Intelligence in relation to ethics, politics, law, institutions, and entrepreneurship
Dots setup: Get a pen and paper and draw three rows of three dots arranged in a square. Draw straight lines through all nine dots in as few lines as you can. The straight lines must be continuous – i.e. you must not lift your pen from the paper once you start drawing. Do not look up an answer, doing so would deprive yourself of a valuable lesson and potentially a great sense of accomplishment. If you figure out how to do it with less than 5 lines, do not share your solution and ruin it for someone else. Results will be reviewed in the next class meeting.
Lesson Part 3 (180 minutes, some in class if time permits, otherwise, out of class)
The Secret Life of Social Norms (17:44)
The Role of Institutions in Entrepreneurship (pdf) - at least read section I
Lesson objectives
Define Entrepreneurial Thinking
Explore Creative Thinking in Entrepreneurship
Define Critical Thinking
Understand Problem-Solving Strategies
Develop Decision-Making Skills
Lesson Part 1 (37.5-45 minutes)
Creative Thinking
Lesson Part 2 (37.5-45 minutes, online for hybrid sections)
Critical Thinking
Convergent and Divergent Thinking
Reframing problems as solutions
Definition
Models: PEAS, RED, Elder Paul
Introduction to ENT 3004 Entrepreneurship & Creativity and ENT 3414 Innovative Decision Making
End of Module Quiz information
Lesson Part 3 (180 minutes, some in class if time permits, otherwise, out of class)
Inside the mind of a master procrastinator | Tim Urban (14:03)
The surprising habits of original thinkers | Adam Grant (15:24)
Short Summary (3:01)
Originals are late to the party
Originals feel doubt and fear
Originals try a lot of ideas
Entrepreneurship Ch 4 Creativity, Innovation, and Invention
Think of a successful entrepreneur that you know or could meet. Schedule an interview with them within the next week or two. Write down some questions to ask about their current situation, how they got started, people who helped them, their traits, tastes, and abilities, their education, training, expertise, and experience, the social and professional networks they belong to, adversity they have overcome, pros and cons of being an entrepreneur, general advice ...
Lesson objectives
Introduce Effectuation Theory
Contrast causal thinking and effectual thinking
Discuss Creative Destruction Theory
Understand Disruptive Innovation Theory
Explore the Challenges and Opportunities of Disruptive Innovations
Lesson Part 1 (37.5-45 minutes)
New tables / groups assigned by instructor based on personality and performance
Ice breaker: Based on your journal, share:
who you are (your traits, like your BOSI type and your Big 5 personality type, your tastes, like what you enjoy to do, and your abilities)
what you know (your education, training, expertise, and experience)
whom you know (your social and professional networks)
Open OneNote Module 1 notes for quiz review
Create a new page in OneNote for Module 2 notes
Theory – a well-organized set of ideas supported by real-world observations that helps explain and predict things. Formed through the scientific method.
Wouldn't it be great if we were able to explain why entrepreneurial ventures were successful and predict if developing our idea will be successful?
Theories of Entrepreneurship - explanations and predictions related to the success of entrepreneurial ventures. (create outline in your notes now, read links and watch videos to add to notes after class)
There are many, in this class we will focus on three (in bold)
Uncertainty-Bearing Theory, Frank H. Knight
Profit of the entrepreneur is the reward of bearing non-insurable risks and uncertainties. Explained: Knightian uncertainty
Theory of Need Achievement, David McClelland
Entrepreneurs are characterized by a need for achievement, which is a drive to excel, advance, and grow rather than a need for affiliation or power. McClelland's Human Motivation Theory: Discovering What Drives Members of Your Team
Creative Destruction, Joseph Schumpeter
Celebrates the destruction of old ways, companies, and legacies to make way for the new
Creative Destruction & The Law of Innovating Large Firms (4:52) (don't dismiss good conceptual information because of the dated examples)
Disruptive Innovation (related to Jobs to be Done Theory), Clay Christensen
Disruptive Technology - an innovation that dramatically changes the way consumers, businesses and industries operate. Advantages to both consumers and companies. Initially lower performing than incumbent offerings along traditional dimensions of performance, but compensate with increased simplicity, convenience, customizability, or affordability.
Jobs to be Done (JTBD) Theory - customers "hire" products to do a "job" for them
Project Work - assignment introduction, create document file, start basic outline and developing interview questions
Effectuation Theory, Saras D. Sarasvathy
Involves evaluating resources that are available to use today and then deriving goals out of what can be made from the recombination of those resources rather than setting goals and then acquiring the resources.
Introduction to Effectuation (7:47) U of Virginia video
Causal vs. Effectual thinking (IMPORTANT!)
Five core principles. Principles of Effectuation (2:36)
Lesson Part 2 (37.5-45 minutes, online for hybrid sections)
Disruptive Technologies
Table of Disruptive Technologies
What are disruptive technologies? Use the Table of Disruptive Technologies! (3:45)
Activity: Look over the whole table. As a group, pick one disruptive technology from the table, research it for 10-15 minutes and think about what product or service opportunities could result and what businesses will need to adapt to survive. Share what you learned with the class in 1-2 minutes.
In addition to developing a new business, product, or service related to disruptive technologies, you could potentially make money by researching them and investing wisely.
Big Ideas 2020 | ARK Invest (5:19)
Big Ideas 2021 (pdf)
Lesson Part 3 (180 minutes, some in class if time permits, otherwise, out of class)
Lesson objectives
Describe the bird-in-hand principle
Lesson Part 1 (37.5-45 minutes)
Group discussion: Recap who you are, what you know, and whom you know and brainstorm with your group how you could combine them to create an initiative, program, product, game, club, or company.
Effectuation theory of entrepreneurship
Brilliant improvisers, the entrepreneurs don't start out with concrete goals. Instead, they constantly assess how to use their personal strengths and whatever resources they have at hand to develop goals on the fly, while creatively reacting to contingencies. By contrast, corporate executives use causal reasoning. They set a goal and diligently seek the best ways to achieve it. Early indications suggest the rookie company founders are spread all across the effectual-to-causal scale. But those who grew up around family businesses will more likely swing effectual, while those with M.B.A.'s display a causal bent. Not surprisingly, angels and seasoned VCs think much more like expert entrepreneurs than do novice investors. (source: Inc.com)
Bird-in-Hand: When expert entrepreneurs set out to build a new venture, they start with their means: who I am, what I know, and whom I know. Then, the entrepreneurs imagine possibilities that originate from their means.
The entrepreneurial experience of your instructor: ways in which the bird-in-hand principle was embodied
Project work
Add to outline
Group discussion: who are you going to interview, what questions are you going to ask?
Lesson Part 2 (37.5-45 minutes, online for hybrid sections)
Expand your means
Strong ties and weak ties
Bird in Hand Principle (4:31)
Means Driven vs Goal Driven (4:09)
Lesson Part 3 (180 minutes, some in class if time permits, otherwise, out of class)
Video: Saras Sarasvathy TED Talk (first 9 minutes out of 25:15)
How Much Is A Bird in The Hand Worth? (1:54, final 4 minutes are unrelated but very interesting)
Entrepreneurship Ch 5 Identifying Entrepreneurial Opportunity
Lesson objectives
Describe the Affordable Loss Principle
Lesson Part 1 (37.5-45 minutes)
Think Pair Share (TPS): What have you tried and failed at but learned from or got something out of?
Spanx - Sara Blakely (1:35)
Effectuation theory of entrepreneurship
Review effectual vs. causal thinking
Affordable Loss: Expert entrepreneurs limit risk by understanding what they can afford to lose at each step, instead of seeking large all-or-nothing opportunities. They choose goals and actions where there is upside even if the downside ends up happening.
Questions
How much do you really need to get started?
What are you really able and willing to lose?
Bootstrapping - To create value for others using as few means as necessary, especially money.
The entrepreneurial experience of your instructor: ways in which the affordable loss principle was embodied
Add to outline
Lesson Part 2 (37.5-45 minutes, online for hybrid sections)
Risk, Uncertainty, and Expertise
Psychological “control” directly relates to a concept in psychology called: agency. Agency: humans are unique to other animals in making decisions and engaging in behaviors using their own volition (or own choice)
Important skills to learn
“heuristics”: simple rules for action that lead to better decisions
Activity: Develop some heuristics for college success.
Lesson Part 3 (180 minutes, some in class if time permits, otherwise, out of class)
Lesson objectives
Explain the Lemonade Principle
Lesson Part 1 (37.5-45 minutes)
TPS: What is something that happened to you that you originally thought was bad but turned out to be good?
Story: "We'll see"
Effectuation theory of entrepreneurship
Lemonade: Expert entrepreneurs invite the surprise factor. Instead of making “what-if” scenarios to deal with worst-case scenarios, experts interpret “bad” news and surprises as potential clues to create new markets.
Lemonade Principle (6:59)
Add to outline
The entrepreneurial experience of your instructor: ways in which the lemonade principle was embodied
Lesson Part 2 (37.5-45 minutes, online for hybrid sections)
Lesson Part 3 (180 minutes, some in class if time permits, otherwise, out of class)
Expert entrepreneurs leverage & embrace surprises, seeing them as an opportunity.
Established companies typically seek to reduce surprises. They want consistency.
Customer-Centric Innovation - allowing customers to co-create the future of the company
Ice Hotel in Sweden (5:01)
VIdeo: When life hands you lemons... (2:14) from The Fall of the House of Usher (explicit language)
Entrepreneurship Ch 6 Problem Solving and Need Recognition Techniques
Lesson objectives
Explain the Crazy Quilt Principle
Lesson Part 1 (37.5-45 minutes)
Finding partners
Share an idea for a new product, service, app, or initiative from your idea notebook with your group.
Find a partner causally. Identify a skills gap you have based on your BOSI, Big Five, Skills Matcher, and/or ONet Interest Profiler results and seek a partner who can fill that gap.
Find a partner effectually. Ask your group the following questions and carefully listen to their answers:
If you were me, how would you proceed?
How should I get started?
What have you done that is similar?
What would it take for you to buy or join or help?
Watch The Effectual Ask (8:44) U of Virginia video - a combination of Crazy Quilt and customer discovery
Open OneNote
Effectuation theory of entrepreneurship
Crazy-Quilt Principle: Expert entrepreneurs build partnerships with self-selecting stakeholders. By obtaining pre-commitments from these key partners early on in the venture, experts reduce uncertainty and co-create the new market with its interested participants.
Crazy Quilt Principle (6:24)
The entrepreneurial experience of your instructor: ways in which the crazy-quilt principle was embodied
Add to outline
Lesson Part 2 (37.5-45 minutes, online for hybrid sections)
Activity $20 🗝
Building a new venture, program, or initiative hinges on the entrepreneur’s ability to obtain an increasing commitments from other people/businesses over time.
Partnering transfers legitimacy
Stakeholders
Places to develop partnerships
Entrepreneurship Club
Small group activity: Find the most interesting service someone is offering on Fiverr or Upwork
Interpersonal ties - strong ties, weak ties
Weak ties theory of entrepreneurship
Social Networks and Getting a Job: Mark Granovetter (5:51) Stanford Center on Poverty and Inequality
Lesson Part 3 (180 minutes, some in class if time permits, otherwise, out of class)
Lesson objectives
Explain the Pilot in the Plane Principle
Lesson Part 1 (37.5-45 minutes)
Effectuation theory of entrepreneurship
Pilot-in-the-Plane: Effectuators believe that the future is not something you can or even should attempt to predict. The future is instead something you try to control. With this perspective follows that your focus is on activities that are within your control. With this approach the expert entrepreneurs achieve the outcomes they desire.
Pilot in the Plane Principle (6:48)
The entrepreneurial experience of your instructor: ways in which the pilot in the plane principle was embodied
Add to outline
Lesson Part 2 (37.5-45 minutes, online for hybrid sections)
Self-efficacy: people’s beliefs about their capabilities to exercise control over events that affect their lives (confidence).
Forethought, Self-regulation
Becoming an expert, in any field, requires extensive:
goal-directed behavior
constant self-monitoring of one’s cognitions, emotions, & behaviors
Lesson Part 3 (180 minutes, some in class if time permits, otherwise, out of class)
End of Module Quiz
Entrepreneurship Ch 7 Telling Your Entrepreneurial Story and Pitching the Idea
Lesson objectives
Define Lean
Introduce BMC
Lesson Part 1 (37.5-45 minutes)
New tables / groups based on major or career interest
Small group discussion: What is your major and career interest? What are you passionate about? If you weren't going to school, what would you do? (2-3 minutes)
Lean Entrepreneurship / Lean Thinking and Design / MVP
The Lean Approach: Introduction (1/6) Steve Blank (1:05)
The Lean Approach: The Lean Method (2/6) Steve Blank (5:21)
The Lean Startup method (2-4 minutes)
Activity: Think of an idea for a new board game. Imagine you have told your friends about the game and they love it. They say they will definitely buy it when you complete it.
How could you learn more about the potential success of your idea? (2 minutes)
What measurements could you use to gauge interest? (2 minutes)
Watch Validate your business idea Lean Startup book review (8:48) IMPORTANT!
BMC quick introduction (5 minutes)
Project work - save BMC template to OneDrive
Lesson Part 2 (37.5-45 minutes, online for hybrid sections)
Watch Crash Course Business Entrepreneurship: How to Develop a Business Idea (12:20)
Follow along, pausing as necessary, to make BMC for Netflix (10 minutes)
Introduction to Innovation by Design class
Lesson Part 3 (180 minutes, some in class if time permits, otherwise, out of class)
The Startup of You Ch 1 All Humans Are Entrepreneurs
The Startup of You Podcast
Business Model Canvas Coursera Course
Week / Module 1 The Business Model Canvas: A Tool for Entrepreneurs and Innovators (120 min.)
Think about your business idea to develop for the project
How could you learn more about the potential success of your idea?
What measurements could you use to gauge interest?
Lesson objectives
Create a value proposition for yourself and your idea
Lesson Part 1 (37.5-45 minutes)
Small group discussion: Why / for whom are you going to school? What are some of your duties as a student? What risks, obstacles, or bad outcomes do you experience as a student? What are you hoping to gain by being a student?
Review: (open OneNote and OneDrive) Lean, Business Model Canvas
Review: Jobs to be Done (JTBD), Disruption
The Customer Value Proposition (CVP) - a business or marketing statement that describes why a customer should buy a product or use a service.
Value Proposition Canvas a graphical tool to help create a value proposition
You as College Student Value Proposition Canvas Project
Bring a book that you feel is valuable but that you are willing to part with for the right price to the Lesson 17 Part 1 class meeting.
Lesson Part 2 (37.5-45 minutes, online for hybrid sections)
Small group discussion: What one business idea from module 1 do you plan to develop for this module?
Business Model Canvas presentation
Iterative Design phases
1. Develop the BMC
2. Test the value proposition with customers
3. Test the product with prototype or MVP
4. Pivot business model until ready to expand
Four Problems Experienced by Customers
1. Lack of time
2. Lack of money
3. Lack of skill
4. Lack of access
Identifying Target Market
What are you worth? Read Use a Personal Value Proposition to Land Your Next Job
Watch Crash Course Business Entrepreneurship: Value Proposition and Customer Segments (12:02)
This will give you the information you need to complete the Stitch Fix value proposition canvas.
Lesson Part 3 (180 minutes, some in class if time permits, otherwise, out of class)
Entrepreneurship Ch 8 Entrepreneurial Marketing and Sales
The Startup of You Podcast
Networking Is About Helping (43:12)
Complete a value proposition canvas for the startup of you.
Fill out or revise BMC Value Proposition and Customer Segments blocks for the startup of you
Complete a value proposition canvas for your business idea.
Fill out or revise BMC Value Proposition and Customer Segments blocks for your business idea
Lesson objectives
Complete Customer Segment blocks for yourself and your idea
Explain the importance of customer segmentation to creating a value proposition
Create a persona
Plan field research
Do competitive analysis
Lesson Part 1 (37.5-45 minutes)
Activity: Book 🗝
Small group discussion: If you could create something to help a specific group of people, who would you help? (2 minutes)
Content Preview: Your Customer Segments are the different groups of people or organizations your enterprise aims to reach and serve. (1 minute)
Review: (open OneNote and OneDrive) Principles of Lean, BMC, value proposition (1-2 minutes)
Instructor led BMC activity for being a student Customer Segments block
Explain the importance of customer segmentation to creating a value proposition
Create template for a persona for your business idea
Plan field research for your business idea (Read Customer Discovery Interview Prep and add a list of questions you could use to validate your idea.)
Lesson Part 2 (37.5-45 minutes, online for hybrid sections)
Review: Effectuation The Effectual Cycle (3:26) U of Virginia video - watch humans do stuff, extract from that
The Lean Approach: Getting Out of the Building: Customer Development (3/6) 5:44
Ethnographic Research / Customer Discovery presentation (10-12 minutes)
Ethnography is the branch of anthropology that involves trying to understand how people live their lives.
Ethnographic Research = Customer Discovery
Field Research
Use a general template of questions to guide you
Go out and speak with the customer
Observe a day in their life
Ask many open-ended questions
Try appreciative inquiry
If you aren't planning on starting a business or selling a product or service, you can do field research on people in careers that you are interested in.
Research platforms
Surveys
Groupon
Perform Customer Discovery (field trip / video calls) (0-20 minutes)
Customer Discovery - How to Build a Startup (2:34)
4 phases / steps
Lesson Part 3 (180 minutes, some in class if time permits, otherwise, out of class)
Competition
Crash Course Business Entrepreneurship: What Can You Learn from Your Competition? (12:34)
Market research and competitive analysis - Free small business data and trends
The Startup of You Ch 2 Develop a Competitive Advantage
The Startup of You Podcast
Develop Your Competitive Edge (45:16)
Business Model Canvas Coursera Course
Week / Module 2 The Customer Segments (120 min.)
Complete Customer Segment blocks for yourself and your idea
Make a couple of personas related to your business idea
Lesson objectives
Complete Key Activities and Key Resources blocks of BMC
Lesson Part 1 (37.5-45 minutes)
Small group discussion questions
What are the jobs needed for a business?
What activities are you good at?
BMC Key Activities
BMC Key Resources
Instructor led BMC activity for being a student Key Activities and Key Resources blocks
Review value proposition and customer segment blocks
Key activities of a student - What do you have to do?
Attend class, do homework, study, manage time, etc.
Key resources of a student - How do you get your key activities done? What does the university provide?
Computer - minimum requirements
Academic Engagement - Each table focus on one area to learn more about it and report to whole group
CAA - What kind of academic coaching is provided? For what subjects is tutoring available?
Campus Life - What upcoming events are you most interested in?
Recreation Portal - What programs are you most interested in?
FGCU Library - Search the library's course reserve & textbook collection to find out if your textbook is available. What equipment is available to loan?
Media Production Room
Runway Program
Field Trip to Maker Space (in person or virtual)
Lesson Part 2 (37.5-45 minutes, online for hybrid sections)
Crash Course Business Entrepreneurship: The Core of a Business - Key Activities & Resources (10:01)
The Lean Approach: Customer Development Data Steve Blank (4/6) (2:12)
Lesson Part 3 (180 minutes, some in class if time permits, otherwise, out of class)
Entrepreneurship Ch 9 Entrepreneurial Finance and Accounting
Business Model Canvas Coursera Course
Week / Module 6 Key Activities and Key Partnerships (120 min.)
Individually fill out or revise BMC Key Activities and Key Resources blocks for startup of you
Individually fill out or revise BMC Key Activities and Key Resources blocks for your business idea
Lesson objectives
Create a landing page as a MVP
Lesson Part 1 (37.5-45 minutes)
A minimum viable product (MVP) is a version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.
A pivot is a change in strategy without a change in vision.
Activity: Work on MVP project
Lesson Part 2 (37.5-45 minutes, online for hybrid sections)
Value proposition: How will your solution solve problems in the future?
Customer segment: How do customers solve this problem today?
Build - Measure - Learn
MVP is used to learn a lot with a little effort
MVP examples
Software: wireframe -> mockup -> prototype
Offer: social media, landing page
Explainer video
Hardware: any materials combined any way
3D model - SolidWorks, Fusion360, SketchUp; print it if possible
Outsource to Upwork
Lesson Part 3 (180 minutes, some in class if time permits, otherwise, out of class)
Crash Course Business Entrepreneurship: Minimum Viable Product and Pivoting (11:14)
How Eric Ries Coined “The Pivot” And What Your Business Can Learn From It w/ video (4:10)
The Lean Approach: Minimum Viable Products with Steve Blank (5/6) (5:52)
Is this problem shared?
Does this class of solutions solve the problem?
Use MVPs to run experiments
Don't fall into trap that it is an increment
Figma for Beginners tutorial - Beginner 1: Explore ideas
Figma For Beginners: Explore ideas (1/4) (at least first 7 minutes)
Activity: Recreate the wireframe in the Explore Ideas video
The Startup of You Ch 3 Plan to Adapt
The Startup of You Podcast
Planning to Adapt (43:26)
Business Model Canvas Coursera Course
Week / Module 3 The Value Propositions (120 min.)
Lesson objectives
Complete Key Partnerships block of BMC
Lesson Part 1 Testing (37.5-45 minutes)
Crash Course Business Entrepreneurship: Testing Your Product and Getting Feedback (12:17)
Activity: get feedback about your landing page and make revisions based on feedback
Instructor led BMC activity for being a student Key Partnerships section
Mentors, advisors, team members, family members, LAs/TAs
Lesson Part 2 Forming Effective Key Partnerships (37.5-45 minutes, online for hybrid sections)
BMC Key Partnerships
Crash Course Business Entrepreneurship: How to Seek Help and Find Key Partners (11:14)
Types of partners
Suppliers
Manufacturers
Distributor
Marketing and Branding
Attorney or Law Firm
Complementary Business
Questions
Who supplies your key resources?
Is the partnership sustainable and helpful to both parties?
Identify your own strengths and weaknesses
Related to business
Related to being a student and achieving your goals
Identify sources of help related to your weaknesses
Fiverr and Upwork for finding partners
Lesson Part 3 (180 minutes, some in class if time permits, otherwise, out of class)
Entrepreneurship Ch 10 Launch for Growth to Success
The Startup of You Podcast
Sorry But Status Matters (38:02)
Individually fill out or revise BMC Key partnerships block for your business idea
Lesson objectives
Complete Customer Relationships block of BMC
Lesson Part 1 (37.5-45 minutes)
Discussion: What loyalty programs are you in and what do you get from them?
Discussion: What company do you have a long-term relationship with? How do they maintain the relationship?
Instructor led BMC activity for being a student Customer Relationships block
Activity: List a few people who you have relationships with, how you maintain those relationships, and how you can strengthen those relationships. For example, connecting with classmates and instructors on LinkedIn and sending them periodic messages and / or posting
Student Success Tip: Although there is a high switching cost for transferring schools, through FloridaShines it is easy to take classes at other schools as a transient student. Find classes
Activity: Create / Update LinkedIn profile
Lesson Part 2 (37.5-45 minutes, online for hybrid sections)
Crash Course Business Entrepreneurship: How to Build Customer Relationships (10:43)
The Lean Approach: Customer Acquisition and Archetypes Steve Blank (6/6) (9:06)
Lesson Part 3 (180 minutes, some in class if time permits, otherwise, out of class)
The Startup of You Ch 4 It Takes A Network
The Startup of You Podcast
Don’t Make Decisions Alone (31:27)
Business Model Canvas Coursera Course
Week / Module 4 Channels and Customer Relationships (120 min.)
Individually fill out or revise BMC Customer Relationships block for your business idea
Lesson objectives
Complete Channels block of BMC
Lesson Part 1 (37.5-45 minutes)
Small group discussion:
Think of the last product or content that someone else created that you shared on social media or told someone about. Why did you choose to share it?
Make some money: If any of the apps or services you use offer a referral bonus for getting other people to sign up, see if your classmates want to sign up. (Life Pro Tip: Any time you are about to sign up for anything, like a credit card or streaming service, check if there is a referral bonus and ask your friends if they have an account so you can help them earn the bonus.)
Instructor led BMC activity for being a student Channels block
Lesson Part 2 (37.5-45 minutes, online for hybrid sections)
Crash Course Business Entrepreneurship: How to Communicate with Customers (10:28)
Introduction to ENT 3618 Digital Technologies
Lesson Part 3 (180 minutes, some in class if time permits, otherwise, out of class)
How to get your ideas to spread (16:48)
The Tipping Point by Malcolm Gladwell | Animated Book Review (2:27) - Mavens, Connectors, Salespeople
Interpersonal Communication
Activity: reframe something you said to someone when you were annoyed or upset as an I message that you could say to them instead - emotions and feelings charts, ask for what you want
Entrepreneurship Ch 11 Business Model and Plan
Individually, fill out or revise BMC Channels block for your business idea
Lesson objectives
Complete Revenue Streams block of BMC
Lesson Part 1 Revenue Streams (37.5-45 minutes)
Small group activity: search Fiverr or Upwork for offering your services and share what you would do if you had to do something
Small group activity: research careers on BLS OOH to find pay information and how to become one
Personal Finances - Income / Revenue
Financial aid, scholarships, FAFSA
Instructor led BMC activity for being a student Revenue Streams block
Work experience / positions
Lesson Part 2 (37.5-45 minutes, online for hybrid sections)
Preparation
Open the following:
your landing page in Google Sites to add some sales language from the video
your idea notebook to add new ideas
your BMCs for yourself and your idea
your notes
Watch Crash Course Business Entrepreneurship: How to Sell Anything (11:03)
Watch Crash Course Business Entrepreneurship: Revenue Streams (10:47)
Lesson Part 3 (180 minutes, some in class if time permits, otherwise, out of class)
Pricing a Product entrepreneur.com
The Startup of You Ch 5 Pursue Breakout Opportunities
The Startup of You Podcast
The Art of the Hustle (36:36)
Business Model Canvas Coursera Course
Week / Module 5 Revenue Streams and Key Resources (120 min.)
Individually fill out or revise BMC Revenue Streams block for your business idea
Lesson objectives
Complete Cost Structures block of BMC
Create a personal budget
Lesson Part 1 (37.5-45 minutes)
Instructor led BMC activity for being a student Costs block
Activity: Make a personal budget
Personal Finances - Budgeting and Costs / Expenses
Review revenue streams / income
Use a spreadsheet to list all of your monthly income and costs / expenses
End of Module Quiz reminder
Lesson Part 2 (37.5-45 minutes, online for hybrid sections)
Crash Course Business Entrepreneurship: Expenses & Costs - How to Spend Money Wisely (10:53)
Important vocabulary! Take notes! Make a connection to a simple business like a lemonade stand.
Lesson Part 3 (180 minutes, some in class if time permits, otherwise, out of class)
Entrepreneurship Ch 12 Building Networks and Foundations
The Startup of You Podcast
Your Network is About Friendship (34:21)
Business Model Canvas Coursera Course
Week / Module 7 The Cost Structure (60 min.)
Individually fill out or revise BMC Costs block for your business idea
End of Module Quiz
Lesson objectives
Explain Business Entity Formation
Compare Business Entity Types
Discuss Liability Protection
Explore Legal Considerations for Startups
Lesson Part 1 (37.5-45 minutes)
New tables / groups based on birthdays
Review Personal Finances - Budgeting
Personal Finances - College Finances
Introduction to ENT 3273 Launching New Ventures and ENT 3114 New Venture Lab
Lesson Part 2 (37.5-45 minutes, online for hybrid sections)
Crash Course Business Entrepreneurship: Legal Basics and Business Entity Formation (14:55)
Terms: line of credit, purchase order, guarantor of a loan/line or credit, accounts receivable / payable, cash flow
Lesson Part 3 (180 minutes, some in class if time permits, otherwise, out of class)
The Startup of You Ch 6 Take Intelligent Risks
The Startup of You Podcast
Lesson objectives
Introduce the Concept of Financial Credit
Learn what a personal credit report is and how to get yours
Interpret Credit Scores and how to get yours
Learn about Credit Card Basics and Responsible Credit Card Usage
Introduce Financial Statements
Understand the Components of an Income Statement, Balance Statement, and Cash Flow Statement
Analyze Financial Statements
Explore Generally Accepted Accounting Principles (GAAP)
Lesson Part 1 (37.5-45 minutes)
Personal Finances - Credit
Introductory Finance & Accounting presentation
Finance: the study of sources of funding and the capital structure of corporations and the actions that managers take to increase the value of the firm to the shareholders, as well as the tools and analysis used to allocate financial resources.
Accounting: The systematic and comprehensive recording of financial transactions pertaining to a business.
Financial: Maintaining accurate financial statements and generating reports, especially for external stakeholders
Public companies legally required to follow GAAP (generally accepted accounting principles)
Managerial: Using financial data (ratios/benchmarks/etc.) to guide decision making within the company
Key concerns: budgeting, breakeven, costing & profit or loss, Return on Investment, Inventory turns, Credit & Collections
Lesson Part 2 (37.5-45 minutes, online for hybrid sections)
Crash Course Business Entrepreneurship: Understanding Financial Statements and Accounting (12:43)
Main financial statements (SEC Beginners' Guide to Financial Statement)
(1) balance sheets - show what a company owns and what it owes at a fixed point in time
(2) income statements - show how much money a company made and spent over a period of time
(3) cash flow statements - show the exchange of money between a company and the outside world also over a period of time
Lesson Part 3 (180 minutes, some in class if time permits, otherwise, out of class)
Practice Quiz
Entrepreneurship Ch 13 Business Structure Options: Legal, Tax, and Risk Issues
Lesson objectives
Understand Compound Interest
Understand the Importance of Investing
Identify Various Investment Types
Comprehend Stock Market Fundamentals
Lesson Part 1 (37.5-45 minutes)
Personal Finances - Investing
Lesson Part 2 (37.5-45 minutes, online for hybrid sections)
Activity: find a small business on a crowdfunding web site like Kickstarter or Indiegogo that you would consider contributing to
Crash Course Business Entrepreneurship: Financing Options for Small Businesses (10:55)
Accelerators
Grants
Microloans
Activity: find an entrepreneur on Kiva that you would consider contributing to
Introduction to ENT 3422 Venture Funding
Lesson Part 3 (180 minutes, some in class if time permits, otherwise, out of class)
The Startup of You Ch 7 Who You Know Is What You Know
The Startup of You Podcast
Lesson objectives
Introduce the Concept of Business Growth
Explore the Pros and Cons of Business Growth
Introduce Scaling
Define Emotional Intelligence
Identify ways to improve emotional intelligence
Lesson Part 1 (37.5-45 minutes)
Small group discussion
What did you most enjoy about the course?
In what ways do you think you will apply knowledge and skills gained in this course to your life?
Course Review / Final Exam Preparation
Course reflection essay outline creation
Big takeaways
SPoI reminder
End of Module Quiz reminder - take practice quiz
Lesson Part 2 (37.5-45 minutes, online for hybrid sections)
Is Growth Right For You?: Crash Course Entrepreneurship #17 (11:03)
Introduction to ENT 3204 Scaling Ventures
Personal Growth
Professional Growth
Activity: write a goal related to your career, make it SMART
Lesson Part 3 (180 minutes, some in class if time permits, otherwise, out of class)
Entrepreneurship Ch 14 Fundamentals of Resource Planning
The Startup of You Podcast
End of Module Quiz
Lesson objectives
Apply oral communication skills to a range of stakeholders (at an introductory level). (Program Learning Outcome 3)
Lesson Part 1 (37.5-45 minutes)
Product Validation - Idea Presentation / Elevator Pitch
Lesson Part 2 (37.5-45 minutes)
Product Validation - Idea Presentation / Elevator Pitch
Lesson Part 3 (180 minutes, some in class if time permits, otherwise, out of class)
Business Model Canvas Coursera Course
Week / Module 8 Presenting the Business Model (120 min.)
Entrepreneurship Ch 15 Next Steps
Lesson Part 1 (37.5-45 minutes)
End of class awards
LinkedIn profile review - make connections with classmates
Final review
Lesson Part 2 (37.5-45 minutes)
Final Exam
Lesson Part 3 (180 minutes, some in class if time permits, otherwise, out of class)
Review and Reflection Essay
Complete missing work if needed