ENT 3618
Digital Technologies
Embedded Files
Class overview
Class overview
This class is about the application of digital marketing using digital technologies.
While it is possible for a person to be both creative / idea minded and technical / engineering minded, more often a person tends to be more toward one end of the spectrum between the two (think Steve Jobs and Steve Wozniak). This class caters to students anywhere on that spectrum.
Your motivation for taking the class and goals you hope to achieve could be any of the following:
Learning the basics about the technologies so you know enough to speak intelligently to partners or people you hire to do the technical work.
or...
Learning enough about the technologies to do a lot of the work yourself without needing to hire someone.
or...
Mastering the technologies so you become the one other people hire to do the work for them.
Class Expectations
Class Expectations
Attend every class meeting
Contact me for assistance / clarification
Productively spend 2-3 hours on classwork outside of class (6-9 / week) for every hour in class (3 / week)
If you cannot dedicate at least 6 hours outside of class on this course per week, do not expect to do very well.
If you are able to meet the requirements for assignments in less time, challenge yourself and go above and beyond. There will be varying levels of experience and ability in the class. Your goal should be improvement.
If you find that you need more than 9 hours per week outside of class to understand and complete assignments you probably need a different approach. Please speak to the professor and / or instructional support.
Workload for most weeks
Workload for most weeks
There are usually 2 class meetings per week.
Before each class
Actively watch video(s) from Video / TED Talk listed on the Lessons page of the course web site (30-45 minutes)
Actively engage with the Reading / Online Training listed on the Lessons page of the course web site (30-45 minutes)
Begin working on upcoming project (30-45 minutes)
During class
Actively participate in discussions, ask questions, take notes. (15 minutes)
There may be occasional guest speakers.
Collaborate with other students on project and/or receive guidance from mentors and experts. (60 minutes)
After class
Complete project (60-90 minutes)
Develop web site (30-45 minutes)
PBL
PBL
This class utilizes Project Based Learning (PBL), a teaching method in which students learn by actively engaging in real-world and personally meaningful projects. You will actually use the technologies and produce marketing materials. It is best if you have a real business idea or entrepreneurial venture that you want to do marketing for, possibly developed in ENT 2000. If so, you will do a lot of real, meaningful work in the class. If you don't, you could perform the marketing activities for an established business, like a family member's, for a cause, like reducing climate change, for a non-profit, like a dog rescue, to develop your personal brand, or for affiliate sales. No matter what you do, you will gain the experience of going through all the steps and you will have examples to reference when you need do digital marketing in the future. Even if you never need to do digital marketing for a business, the concepts in the class will be helpful for learning digital technologies for other purposes and for marketing yourself.
Six criteria of high quality project based learning courses
Six criteria of high quality project based learning courses
Students learn deeply, think critically, and strive for excellence.
Students work on projects that are meaningful and relevant to their culture, their lives, and their future.
Students’ work is publicly displayed, discussed, and critiqued
Students collaborate with other students in person or online and/or receive guidance from adult mentors and experts.
Students use a project management process that enables them to proceed effectively from project initiation to completion.
Students reflect on their work and their learning throughout the project.
https://hqpbl.org/wp-content/uploads/2018/03/FrameworkforHQPBL.pdf
PBL in Higher Education - Benefits, Effectiveness, Why it matters
Orientation, Purpose, and Structure
Orientation, Purpose, and Structure
Catalog Course Description
The primary focus of this course is to develop students' technology skills. It is accessible for everyone, yet offers skillful students many opportunities for further growth. This course also broadly examines the role of digital technologies in society.
Course Learning Objectives
Explain the economic and social impact of specific innovations and the opportunities they have created
Differentiate between disruptive and sustaining innovation
Create an online survey and distribute for feedback
Develop a strategy for a content creation plan
Create and effectively communicate content via social media
Create digital ads
Develop an online profile that communicates your value to future employers
Create a functioning website (or prototype)
Perform analyses of Google Analytics data and interpret the data
Demonstrate a comprehensive understanding of how digital tools can be used to solve problems.
Use Microsoft Excel efficiently to solve real-world problems
Preparation for:
future ENT classes and your personal goals
Knowledge Map
Knowledge Map
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