There are three continuity techniques: Continuous, Flighting, and Pulsing. Being able to tell the three apart is important when it comes to gaining more knowledge on matters of promotion.
Amazon is always finding ways to improve how it works, especially when it comes to delivering things to customers and keeping them happy. They use strategies like dynamic pricing, inventory tracking, and a fast delivery system. These are just a few examples that showcase how they are always focused on innovation and making things better.
Target uses the flighting tequnique by focusing on ads at specific times of the year. For example, they heavily advertise back to school deals at the end of the summer before the school year starts, and holiday promotions such as Black Friday at the end of the year. This helps them save money while still promoting the right products at the right time.
Starbucks is an amazing example when it comes to the pulsing tequnique. They do great with pulsing when it comes to all of their seasonal drinks. They have pumpkin and apple flavored drinks for the fall, peppermint and christmas drinks in the winter, etc. It keeps customers interested and eager to try the new drinks and not get bored.
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