Skims is a very popular brand amongst Generation Z people, especially in the US. It is a clothing and intimacy wear brand created by the internet star Kim Kardashian. It absolutely took off when she first launched it, and the hype for it has not dimmed at any point since then. A very successful sales promotion campaign that Skims runs is called The Skims Bi-Annual Sale. This sale is held twice a year at pretty random or dead times. Skims does partake in holiday and seasonal sales as well, but the Bi-Annual Sale is very successful because there are not very many other sales going around when it occurs, so many girls and guys are shopping on Skims during this specific sale.