Dove used a mix of traditional and online media to promote their message of body positivity and self-confidence. They put ads on TV and in magazines to spread the word about their campaign and show their support for real beauty. The campaign did not stop there, they decided to take things online as well. They created viral videos like “Evolution” which showed how much editing and retouching happens in advertising, making people think more critically about beauty standards. Dove also used social media to connect with people, encouraging them to share their own stories about feeling confident and embracing their natural beauty. This way they got people talking both in person and online, making their campaign super impactful and relatable.