No matter what kind of Nike promotion is being displayed, it will always feature their famous slogan, "Just Do It". This is also a common phrase aside from Nike, so now when people say it, it makes people think of the brand. The slogan is plastered all over billboards, shoe boxes, posters, advertisements, etc. 

"Like a good neighbor, State Farm is there". This is the jingle used by State Farm, an insurance company. This jingle is very catchy and therefore very well known amongst pretty much anyone that watches television. The words are also meaningful, creating the image of a "good neighbor".

Bounty is a great example of the reason-why strategy. In pretty much every advertisement shown, there is a side-by-side comparison shown of Bounty paper towels cleaning up a spill, and then a competitor's paper towel cleaning up the same spill on the other side. It does a great job at convincing buyers that Bounty is the better-quality option for paper towels.