There are five main creative message strategy objectives, including promoting brand recall, repetition, slogans, jingles, and reason-why.
Mcdonald's is a very distinguishable brand. They do a great job at separating their image from other fast food places to really make them stand out. For example the combination of red and yellow, featuring the yellow M and arches really causes it to stand out. Along with their classic "I'm lovin' it" jingle.
Geico advertisements are infamous for featuring a little gecko that talks about insurance. There are no advertisements that do not feature him, this repetition of featuring the gecko makes the advertisements memorable and distinguishable.
No matter what kind of Nike promotion is being displayed, it will always feature their famous slogan, "Just Do It". This is also a common phrase aside from Nike, so now when people say it, it makes people think of the brand. The slogan is plastered all over billboards, shoe boxes, posters, advertisements, etc.
"Like a good neighbor, State Farm is there". This is the jingle used by State Farm, an insurance company. This jingle is very catchy and therefore very well known amongst pretty much anyone that watches television. The words are also meaningful, creating the image of a "good neighbor".
Bounty is a great example of the reason-why strategy. In pretty much every advertisement shown, there is a side-by-side comparison shown of Bounty paper towels cleaning up a spill, and then a competitor's paper towel cleaning up the same spill on the other side. It does a great job at convincing buyers that Bounty is the better-quality option for paper towels.
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