This billboard was very well done. It is a simple message that people will see every single day. The idea of stopping for coffee on an early morning drive is very appealing, and this billboard will definitely make people go to Mcdonald's to get it. Here are some SMART goals that could improve this. Specific: Get more people to buy McDonald's coffee by showing how easy and affordable it is on billboards. Measurable: Increase coffee sales by 15% over the next three months with the billboard ads. Attainable: Put up 10 billboards in busy areas near McDonald's, focusing on people who drive by in the morning. Relevant: The campaign will help McDonald's sell more coffee and get more people to stop by in the mornings. Time-bound: Run the billboard ads for the next two months and check the sales results in the following three months to see if it worked.

I liked this promotion because it is something that is simple yet effective. Pacsun caters to mostly just Gen Z people, and they do not have sales often. Something as simple as this is effective, and gets Gen Z's attention easily. Here are the SMART goals that I created. Specific: Promote the 30% off sale to get more people to buy clothes and accessories from Pacsun. Measurable: Boost sales by 20% during the sale compared to last year at the same time. Attainable: Use ads on social media and in stores to reach at least 500,000 people in areas where PacSun has stores. Relevant: The sale will help PacSun get more people to shop, especially during the discount period. Time-bound: Run the ad for 3 weeks and check sales within 1 week after the sale ends to see if it worked.

This is a very good advertisement because BMW is known by just about everyone as a nicer and more expensive car brand. Giving their advertisement this sleek look really fits their aesthetic. Luxury and adrenaline were great word choices because they are saying that their cars are very nice and also very fast. Specific: Show off BMW's luxury and exciting performance to attract people who want a high-end car and love speed. Measurable: Boost brand engagement by 25% on social media and website visits in the next two months. Attainable: Use online ads, TV commercials, and influencer partnerships to reach 1 million potential customers in key markets. Relevant: The ad will help BMW stay top of mind for people looking for both luxury and performance. Time-bound: Run the ad for 6 weeks and check the results, like engagement and sales, one month after the campaign ends.