A. Vision Statement

Nike’s mission is to bring inspiration and innovation to every athlete* in the world.

*If you have a body, you are an athlete.

“The Nike mission is "to bring inspiration and innovation to every athlete in the world and if you have a body you are an athlete,"(Nike, 2010) and refers to the fact that Nike exists to supply everyone in the world with the shoes, equipment, or apparel that if anyone has a body then anyone has the potential of becoming an athlete. https://www.mindcoral.com/questionlibrary/view/1526. [Accessed 26 Jun. 2019]

”Nike's vision is "to help Nike, Incorporated and our consumers thrive in a sustainable economy where people, profit, and planet are in balance" (Nike, 2010). https://www.mindcoral.com/questionlibrary/view/1526. [Accessed 26 Jun. 2019]

B. Goals and Objectives

Bill Bowerman’s wholehearted goal originated from the emotional benefits of making people feel good about themselves and healthy living. The company has set many targets. Within these targets are benchmarks. These are set to improve labor conditions in the factories, create a climate-neutral company, “drive sustainable product design and innovation, and unleash potential by giving youth greater access to the benefits of sport.” https://news.nike.com/news/nike-sets-out-to-achieve-ambitious-corporate-responsibility-goals

We are committed to creating products that last longer and are designed with the end in mind. We’ll continue to push boundaries by finding new ways to transform waste into something of value—because our future depends on it.” https://purpose.nike.com/circular-design-guide

C. Keys to Success

Nike creates sponsorship agreements, uses internet marketing, email marketing, and multi-marketing campaigns. Nike sponsors high-profile sports and athletes’ teams around the world. Nike uses the brand name “Just Do It” and the Swoosh logo. Nike is successful because of its marketing strategy. It uses famous celebrity athletes, college and professional teams to help promote their products.

It must understand and respond consumers ever changing needs in changing demographics and new marketplaces in an intensely competitive industry. https://mba-lectures.com/management/strategic-management/1178/key-success-factors-of-nike.html