Describe the products and services you plan to sell.

We wish to produce a sneaker/shoe for those who have foot ailments.

How is your product or service unique?

This is a unique product as it will involve customization to the consumer, which can be designed.

Are you producing a commodity or a differentiated product?

We are producing a differentiated product.

How does your product or service compare to other products in Quality? Price? Location?

Nike always produces top-line products. The sneaker/shoe will be an average cost of $150-$200 depending on the steps needed to make the customized sneaker/shoe.

What experience do you have with this product/service?

Nike has been in the sneaker/shoe business for over 50 years and is renowned as a worldwide importer of Japanese shoes and has proved it to be the largest dealer in footwear and apparel.

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