Company Timeline

· 1964 Company is born

· 1970 Blue Ribbon Sports open their first store

· 1972

The Swoosh is born

BRS introduces first shoes

· 1973 Steve Prefontaine becomes first major athlete to wear Nike shoes

· *1978 BRS changes name to Nike

· *1979 first clothing line is launched

· 1980 BRS changes their name officially be known as Nike

· 1985 Michael Jordan(rookie) signs with Nike and becomes one of the most well-known basketball players ever.

· 1988 The famous tagline, "Just do it", is introduced at the suggestion of 4th grader Tiffeny Speir from Urban Park Elementary School in Dallas, TX.

· *1990 First NikeTown retail outlet opens in Portland, Or

· *1996 Nike equipment division is created

· 1999

Bill Bowerman Co-Founder of Nike dies at the age 88

*Nike begins selling products through Nike.com

· *2003 Converse Inc. is acquired for $305 million*

· 2006 Nike introduces Nike+ which syncs to an ipod and can calculate how much you run.

· **2012 Nike becomes the NFL’s official on-field supplier for uniforms

· 2013 Nike introduces the Fuel band

· **2014 Nike brand value $19 billion, making it the most valued brand in sports business

· 2015 Nike signs a deal for 2017 to become official apparel supplier for NBA

https://www.timetoast.com/timelines/the-history-of-nike, *https://www.referenceforbusiness.com/history2/99/NIKE-Inc.html

**https://www.businessinsider.com/nike-history-timeline-2015-10/