Table of Contents. 2

Executive Summary. 3

Vision/Mission Statement and Goals. 4

A. Vision Statement. 4

B. Goals and Objectives. 4

C. Keys to Success. 4

Company Summary. 5

A. Company Background. 5

B. Resources, Facilities and Equipment. 5

C. Marketing Methods. 5

D. Management and Organization. 5

E. Ownership Structure. 5

G. Internal Analysis. 6

Products and/or Services. 7

Market Assessment. 8

A. External Analysis. 8

B. Customers. 8

C. Strategic Alternatives. 8

Strategic Implementation. 9

Financial Plan. 11

A. Financial Projections. 11

B. Contingency Plan. 11

Monitoring. 11