JMU

VIEW MORE OF THE REELS I HAVE CREATED: MY GONDOLA PAGE

REELS

A graphic of an iPhone showing a preview of the reel.

INTERVIEWS

STUDENT LIFE

CAMPUS BEAUTY

TRENDS

Grad video v4.mp4

A goal of mine during the first year of my internship was to learn how to create short-form videos. Over the years, I’ve been crafting my style and learning how to edit videos. I’ve utilized different tools to edit, such as CapCut, Adobe Premiere Pro, Adobe Rush, and, more recently, Instagram Edits.

I’ve created a variety of videos—from capturing student life to showcasing the beauty of campus. I’ve produced “man on the street” style interviews with students, followed trends, filmed graduation videos, and so much more! I have worked hard on perfecting every aspect of content creation and create these videos from start to finish.

Here is a video I most recently made, highlighting unique locations on campus to take graduation photos. I collaborated with a student photographer from the Marketing & Branding department at JMU, as well as a student videographer from University Communications.

EVENT COVERAGE

Event coverage at university events like Student Org Night, Block Party in the ’Burg, and New Student Convocation was a key part of my internship with JMU’s social media team. I learned that event coverage is all about capturing and sharing what’s happening in real time—whether that’s through photos, videos, or live updates—to bring the energy and excitement of the event straight to our audience. I found it to be one of the most fun and rewarding parts of the job because it allowed me to connect with students and the broader JMU community on a more personal level. It felt natural to combine this new interest with something I’ve always loved: sports! Covering athletic events gave me the chance to highlight school spirit, showcase fan experiences, and tell the story behind the moments that make JMU special.

An image of an Instagram story that showed a college dorm in the background with students sitting on the grass. On the image there is text that reads, "Calling all seniors...senior sunset is happening now on Festival Lawn!"

ON-CAMPUS EVENTS

An image of an instagram story that shows the football field and has text that reads, "Let's get this Homecoming game started!" and has a poll that says "Who's excited?" with a football emoji.

FOOTBALL GAMES

An image of an instagram story of an interview with a student showcasing women's club basketball.

STUDENT ORG NIGHT

COPYWRITING

Writing copy for a large brand like JMU can be challenging because each social media platform has a unique audience, tone, and voice. For example, posts on LinkedIn are often geared toward professional alumni, so the tone is more polished and informative, while platforms like Instagram or TikTok may call for a more casual or playful voice.

JMU often shares Madison Magazine articles on social media, and each one requires a tailored caption that reflects the content while aligning with the audience on that specific platform. It’s important that the copy matches the subject of the post to provide context—showing a photo of the stadium at sunset might look great visually, but without copy explaining that it’s from Homecoming Weekend or after a big football win, the significance could be lost.

Effective copy also drives engagement. Whether it’s asking followers to share a favorite JMU memory, drop an emoji, or tag a friend, well-written captions can encourage interaction and help the content perform better. Ultimately, copywriting is more than just words—it’s a strategy that helps tell the story, guide the message, and build community.