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  • Home
  • Resume
    • Pure Barre
    • JMU
    • Green light with Chris Long
  • Projects
    • COB 300
    • IMC
    • SOCIAL MEDIA MARKETING
  • Experiences
    • Travel
    • Sports
  • Contact me
  • More
    • Home
    • Resume
      • Pure Barre
      • JMU
      • Green light with Chris Long
    • Projects
      • COB 300
      • IMC
      • SOCIAL MEDIA MARKETING
    • Experiences
      • Travel
      • Sports
    • Contact me

INTEGRATED MARKETING COMMUNICATIONS

A team of marketing majors work together on creating an Integrated Marketing Communications Plan for a local business. Every element of this plan was created by the team including the communication objectives, campaign theme, and media plan deliverables. This project taught me a lot about many different aspects of marketing from traditional to digital. 

PRESENTATION

To view a summary of the media plan click on the presentation above. 

IMC PLAN

To view the entire marketing proposal click on the image above. 

CONTACT ME: elizabethhoran03@gmail.com 

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