As a College of Business major each student participates in a semester of integrated classes incorporating operations, marketing, finance, and management. This coursework culminates in a comprehensive group project where students develop a business plan from start to finish.
Working in teams, we are expected to ideate a new product and go through the steps to make it a funcitonal business. As a marketing major I played a key role in my group to establish the brand of our product, the target markets, and the marketing goals and objectives. I invite you to view the Business plan by clicking into the pdf.