Preparing for an exhibition is a comprehensive process that requires careful attention to detail and coordination. It typically begins with securing the stand space, arranging lead scanner applications, and updating the company profile. 

I’d then develop a booth concept, deciding on the layout for product displays, demo counters, steel models, and literature racks. Each of these components needs to be strategically placed to maximise engagement and create an inviting flow. Next, we work on the visual impact, designing graphic panels and briefing our in-house graphic designer to ensure every element aligns with our brand identity.

Beyond the visuals, exhibition prep involves selecting giveaways, managing the dispatch of items to the venue, and setting everything up the day before the show begins. On the event days, it’s all about drawing people in, creating a welcoming atmosphere, and generating connections. 

Working internationally, I had the privilege of organising exhibitions across the USA, France, Germany, Belgium, Saudi Arabia, India, and the Scandinavian countries, to name a few.

A recent highlight was a modular exhibition in Coventry, where the whole team’s effort truly shone through. Setting up together the day before was both hard work and rewarding, and seeing everything seamlessly come together was fantastic. Throughout the day, we connected with industry professionals and exchanged insights on the future of offsite construction, showcasing the company’s solutions to a highly engaged audience.

It’s always exciting to be part of such dynamic industry events, and I’m looking forward to many more inspiring conversations and innovations ahead!

The Planning Begins

With help from HR, Marketing, and other departments, the groundwork was laid, everything from booking the marquee, chairs, and tables to sorting out electricity and other admin essentials. Once the logistics were squared away, the fun part began!

We kicked things off with a brainstorming session in Marketing. Together, we planned decorations, chose prizes for the raffle, decided on drinks and sweets, and even bought a shiny new raffle drum! It was a collaborative effort that brought out the team’s creativity and excitement for the event.

Setting the Stage

When the big day approached, it was time to roll up our sleeves and bring the marquee to life. I took charge of arranging the space with my Manager, deciding on table placements, chair arrangements (complete with elegant chair ties!), and ensuring every guest would have a clear view of the festivities.

Attention to detail was key: from carefully placing the raffle drum in the centre of the marquee to printing banners for the entrance with messages like, “We couldn’t have done it without you” and the event’s schedule. Balloon clusters, bunting, table ornaments, prizes, and drinks were all perfectly arranged just in time to welcome our colleagues.

Capturing the Magic

Once everything was set, I swapped my organising hat for my camera. Capturing the joy and camaraderie on everyone’s faces was the highlight of my day. Seeing colleagues, many of whom have dedicated years to the company, celebrating together was priceless.

It was a day filled with laughter, nostalgia, and a shared sense of accomplishment. Huge thanks to everyone who joined us, whether in person or remotely, for making it such a memorable event. Here’s to another 90 years of success and the brilliant team that makes it all happen!