Managing an Enterprise: The entrepreneurial process, Organization life cycles and value drivers, Overview of challenges in managing and growing a firm, Techniques for enhancing profitability, Scaling a business, Generating and evaluating scalable business ideas, Managing People, Staffing and leading a growing enterprise.
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Marketing Growth Strategies: Business Model Canvas as a growth diagnostic tool, The Founder’s Dilemma: The Choices Entrepreneurs must make, Multiple Paths to Growth, Branding and Marketing Mix: Differentiation through branding, Product features and benefits, Channels of distribution, Cost, price and volume, Communicating the value proposition, Communicating through Social networks. CRM to the Small Firm
CRM as Growth Tool: Customer Relationship Management (CRM): Importance and need to the small firm, Positive transactional relationships, Technology to support CRM, CRM in marketing, sales force automation, knowledge management practices, enterprise resource planning (ERP), Analytical CRM, CRM implementation.
Managing Growth in Enterprise: Managing entrepreneurial leadership, Limitations of founders as managers, Constraints that hamper management, Need for outside assistance, Training and developing employees, Managing operations, Managing risk and reward, Business analytics for growth, SMART performance metrics.
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