Introduction: How has entrepreneurship changed the world: Ordinary people to global entrepreneurs; Journey, challenges, and success. Indian entrepreneurial legends, Entrepreneurial life and skill set, Entrepreneurial opportunities, Identification of entrepreneurial opportunities.
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Evaluating Enterprise Creation Opportunities: Entrepreneurship and small business, Small business: Introduction, types and its importance, Secrets of small business success, Emerging trends in enterprise creation, Entrepreneurs: the driving force behind small business, Selection of an enterprise, Stages in setting up of an enterprise, Basic qualities of a sound enterprise.
Building the Business Plan: The business plan: purpose and need, Trends within the industry, Marketing plan, Organizational plan: teams and legal forms, Location plan: layout and other physical facilities, Financial plan: projecting financial requirements, Firm’s sources of financing, Break-even analysis, The harvest plan.
Developing Team and Presenting Business Plan: The importance of team: forming and building team, Founders dilemma, Understanding the investor’s perspective and presenting the business plan. Business plan features that attract or repel investors, Professional assistance in business planning, Elevator pitch: Concept and introduction, Craft the elevator pitch.
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