Entrepreneurship & Enterprise: Entrepreneurship: Concept and process; Overcoming the top myths of entrepreneurship, Ordinary people to global entrepreneurs, Trends Impacting Entrepreneurship, Entrepreneurial spirit, Career as an entrepreneur, The Payoff of Entrepreneurship, Entrepreneurship and enterprise creation in India.
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Idea Generation and Feasibility Study: Innovation and Creativity, Creativity and Ideation, Idea generation and techniques to identify new business ideas, New Venture Idea Generator (NVIG), Online business idea generator tools, Start-up idea and its types, Feasibility Study and Entrepreneurial Success: concept and types, uses of feasibility study.
Marketing Research, Financial Projections, and Funding: Market research, The nature of marketing research, Steps in the marketing research process, Identification of overall market, Validating product-market fit, Branding, acquiring and leveraging financial resources, Creating a financial plan, financial projections—how to forecast expenses and revenue.
Legal Structures, Team Development, and Risk Analysis: Legal structures and issues, Legal form of new enterprise, Choosing co-founders, Founding team dilemma, Hiring early employees, New venture development team, Risk analysis, and management, Challenges in managing and growing an enterprise.
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