Real Estate Roulette 

"Real Estate Roulette: The Capital Behind EasyKnock’s Controversial Deals”

Real Estate Roulette: The Hidden Network Behind EasyKnock’s Fundraising and Title Operations

In the high-stakes world of real estate finance, some companies are betting the house—literally—on homeowners not reading the fine print. One of the most controversial players in this game is EasyKnock, a company that positions itself as a lifeline for cash-strapped homeowners through sale-leaseback deals. But behind the marketing and glossy branding lies a tangled web of affiliated title companies, shell organizations, and investor-backed fundraising with minimal regulatory oversight.

🎰 EasyKnock’s Title Game: Enter Clear Edge Title

One of the most crucial yet overlooked parts of EasyKnock’s operation is Clear Edge Title, a title company with deep ties to EasyKnock and its associated entity, Unlock Partnership Solutions AOI, Inc.. While Clear Edge Title appears on various deed transfers involving EasyKnock’s home acquisition SPVs (like EK Real Estate Fund I LLC or TVC Funding III LLC), further research uncovers a potential conflict of interest and consolidation of control over real estate transactions, escrow services, and title insurance.

Clear Edge Title is not operating in isolation. It is affiliated with a nonprofit entity called Madis Movement Inc., a 501(c)(3) whose registration links to Effie Santos, a licensed broker-dealer representative (see FINRA record #5000168). Santos appears tied to the financial structuring arm of the EasyKnock ecosystem.

Effie Santos has also been associated with Unlock Partnership Solutions, the “agent” of record for many EasyKnock-related property transactions, including those using residential properties to collateralize non-consumer, commercial deeds of trust—raising flags under both TILA and state consumer protection laws.

💸 The Viola FinTech Connection

Adding another layer of complexity is EasyKnock’s Series C funding, which included investment from Viola FinTech, a venture capital firm based in Israel. Viola FinTech invests in early- and growth-stage fintech companies globally, often backing firms seeking to disrupt heavily regulated industries. Publicly available information ties Effie Santos to investment firms and fintech backers—including names that have appeared in SEC filings involving EasyKnock’s private placements and SPV fundraising efforts.

Viola FinTech’s role is more than passive funding. Their investment helped EasyKnock scale nationally, despite regulatory issues and lawsuits alleging consumer fraud, unlicensed lending, and deceptive real estate practices. This raises serious concerns about whether venture capital funding is being used to systematically bypass state-level licensing requirements, particularly for residential lending and title insurance.

🚩 Patterns of Control: Same Players, Different Names

• Clear Edge Title: Operates as a gatekeeper for EasyKnock/Unlock-related real estate transactions in multiple states, including Illinois and Texas.

• Madis Movement Inc.: A charitable-sounding shell possibly used for tax sheltering or indirect service routing.

• Effie Santos: Appears as both a financial advisor and operational participant in the EasyKnock ecosystem.

• Unlock Partnership Solutions AOI, Inc.: The central contracting entity through which EasyKnock conceals its dual role as buyer and leaseback enforcer.

Meanwhile, EasyKnock’s SPVs continue issuing unregistered securities through Form D exemptions, raising capital from private investors while leveraging homestead properties to secure returns.

🔍 Regulatory Blind Spots

Despite numerous red flags—including:

• Non-consensual commercial encumbrances on residential homesteads

• Use of bridge loans and reverse mortgage-like structures

• Entities registered under different names but managed by the same insiders

…few state or federal agencies have intervened.

With this fundraising model, EasyKnock has outsourced risk to investors and regulators, while centralizing profit through title control and layered entities.

🧨 What’s at Stake?

EasyKnock has raised tens of millions in private capital. Yet behind the scenes, vulnerable homeowners—many of whom are seniors, veterans, or economically distressed—are unknowingly drawn into complex financial structures disguised as “solutions.”

This is not innovation—it’s exploitation.

✅ Key Questions for Investigators and Journalists:

• Is Clear Edge Title being used to obscure ownership and liability?

• Why are title transfers occurring without verified broker or real estate agent licensing in Illinois and Texas?

• What role does Viola FinTech play in underwriting this business model?

• Who benefits from Madis Movement Inc., and how does it fit into the regulatory puzzle?

🎯 Conclusion

This isn’t just real estate—it’s real estate roulette. Homeowners think they’re playing with fixed odds, but in reality, the house always wins.

Stay tuned as we continue to track the financial ecosystem that powers EasyKnock and its affiliates—and expose how corporate fundraising and shell entities are reshaping the American housing crisis

Heres Senator Ted Cruz playing his chips from known loan predator "Justin Cheney @ The Colony Ridge Loan Predator 

Disclaimer:

The information provided herein is based on publicly available statutes, administrative rules, and enforcement precedents under the Texas Occupations Code and Texas Administrative Code. This post is for educational and informational purposes only and does not constitute legal advice. The analysis reflects a good-faith interpretation of Texas real estate law as it may apply to unlicensed real estate activity.

All entities mentioned are presumed innocent of any wrongdoing unless or until proven otherwise through appropriate legal or regulatory proceedings. If you believe this information is inaccurate, please contact the author with verifiable corrections.

This content is protected by the First Amendment and is presented in the public interest concerning real estate consumer protections in Texas.