The World Wide Fund for Nature (WWF) is a large, independent conservation organization established in 1961, operating in nearly 100 countries
. Its goal is to stop environmental degradation and create a future where people coexist with nature.
WWF works to achieve this by conserving biodiversity, promoting the sustainable use of natural resources, and reducing pollution and consumption.
Core Areas of Work
WWF focuses its efforts on six key areas: wildlife, forests, oceans, freshwater, food, and climate & energy.
Key Strategies and Approaches
WWF employs science-based solutions, collaborates with various groups including local communities and governments, advocates for policy changes, and utilizes financial innovation.
Key Goals (2030 Ambition)
By 2030, WWF aims to achieve a "nature-positive" world by halting and reversing nature loss, stabilizing the global climate, and protecting and restoring habitats.
Notable Initiatives
Notable initiatives include the bi-yearly Living Planet Report, the global Earth Hour event, programs for species recovery, and various partnerships.