Any person or company conducting sales promotion campaigns including beauty contests, national in character, sponsored and promoted by manufacturing enterprises shall first secure a Sales Promotion Permit from the concerned Department (DTI or DOH) prior to the launching thereof. This provision aims to protect consumers from misleading advertisements and fraudulent sales promotion practices. (Article 116 of the R.A. 7394, otherwise known as the Consumer Act of the Philippines).

The DTI shall enforce the provisions of Chapter VI of R.A. 7394 and its implementing rules and regulations: Provided, That with respect to food, drugs, cosmetics, devices and hazardous substances, it shall be enforced by the Department of Health. (Article 109 of the R.A. 7394)

Sales promotion permits with the following types of schemes are issued by DTI-FTEB to sales promotion activities within the National Capital Region, or, conducted in several regions including Metro Manila:

• Discounts

• Premium

• Raffle

• Games

• Contest

• Redemption

• Beauty Contest

• Home Solicitation

Other venues for filing sales promotion applications are at the respective DTI Regional or Provincial Offices depending on the following:

1. If the sales promotion is to be conducted within a single province, the application shall be filed at the DTI Provincial Office in that province, or, in the absence thereof, at the DTI Regional Office which has jurisdiction over said province.

2. If the sales promotion campaign is to be conducted in several provinces within a single region, in the DTI Regional Office which has jurisdiction over said provinces.

3. If the sales promotion campaign is to be conducted only within the National Capital Region, or, in several regions including Metro Manila, the application shall be filed with the DTI Regional Office in the National Capital Region (NCR).

4. For sales promotion campaigns covering more than one region but excluding Metro Manila, the application shall be filed with the Regional Office where the main office or the coordinating office of the sponsors is located, whichever is nearest to the areas to be covered by the sales promotion campaign.