Teaching interests

My teaching focus is on Consumer Behaviour (UG and PG). But in the past I have also taught Marketing Research (UG and PG), Research Methods (UG and PG), e-marketing (UG) and marketing fundamentals (UG and PG). I can also teach analytical courses in the marketing area based on techniques for segmentation, positioning, developing new products/brand extensions and modelling consumer behaviours. I am a specialist in structural equation modelling, advanced regression techniques, and experimental methods and teach PhD workshops on these topics.

• I am currently teaching Contemporary issues in marketing as well as Marketing and sustainability.