I am only interested in PhD proposals which rely heavily on quantitative research methods, in the broad areas of:
Consumer behaviour and social marketing
Within these two areas the following subtopics are of particular interest to me
Consumer decision-making, particularly applying and extending the Theory of Planned Behaviour and exploring mediators or moderators in addressing the intention-behaviour gap
Tobacco control, particularly decisions to switch from regular to e-cigarettes, the marketing of e-cigarettes, the relationship between place and tobacco consumption, brand stretching
Information processing, in relation to warning labels, health information or social marketing campaigns
Consumer behaviour
The applicability and usefulness of place attachment theory in understanding consumers' shopping behaviour regarding the local high street versus the internet
Examining the role of impulse in the theory of planned behaviour
The maximization paradox
Examining factors that predict susceptibility to scams targeting vulnerable consumers
Emotional profiles associated with identities and multiple identities
Social Marketing from a consumer perspective
Understanding the role played by brand-stretching in promoting an image of smoking
The potential efficacy of alcohol warning labels in facilitating keeping to government guideline daily drinking limits
The role of self and social identities in explaining quitting or not quitting by smokers
The influence of e-cigarette advertising on smoking behaviour
Place attachment and smoking behaviour including e-cigarettes