Latest publications

Since 2005 I have published (with co-authors) over 40 articles in marketing and consumer focused journals such as the Journal of Business Research, European Journal of Marketing, Journal of Advertising, Psychology and Marketing, International Marketing Review with other articles published in public health focused journals such as Tobacco Control and the European Journal of Public Health.

Latest publication - Maximizers and regret

Hassan, L.M., Shiu, E., and McGowan, M. (2019), “Relieving the Regret for Maximizers: The Role of Construal Level across Comparable and Non-comparable Choice Sets,” European Journal of Marketing.

Latest publication - Identity-linked marketing

McGowan, M., Hassan, L., and Shiu, E. (2022), “Examining the effect of group prototypes and divergent strength of identification on the effectiveness of identity appeals,” European Journal of Marketing.

Latest publication - Fear of online identity theft

Walsh, G., Shiu, E., Hassan, L., Hille, P., and Takahashi, I. (2019), "Fear of online consumer identity theft: Cross-country application and short scale development," Information Systems Frontiers, 1-14.

Latest publication - Smoking and place attachment

Parry, S., and Hassan, L.M. (2019), “Understanding the Relationship Between Smoking and Place Across Multiple Places Through the Lens of Place Attachment,” Journal of Environmental Psychology, 62, 115-123.

Latest publications - Alcohol warning labels

Hassan, L., Parry, S., and Shiu, E. (2022), “Exploring responses to differing message content of pictorial alcohol warning labels,” International Journal of Consumer Studies.

Hassan, L.M. and Shiu, E. (2018), “A Review of the Efficacy of Alcohol Warning Labels: Insights from Qualitative and Quantitative Research in the New Millennium,” Journal of Social Marketing, 8 (3), 333-352.

See my full publication list here

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