My research interests lie in the consumer research field and in particular using theories from consumer psychology to understand issues regarding consumer protection, risky consumption choices, and sustainable behaviours. Often my research is cross-national and examines the role of culture in facilitating or inhibiting risky consumption choices.
Research interests:
Social groups and identification (e.g., McGowan et al., 2022; McGowan et al., 2020; McGowan et al., 2017)
Consumer decision-making
In particular applying and extending the Theory of Planned Behaviour model (e.g., Hassan et al., 2016a; Hassan et al. 2016b; Hassan and Shiu, 2007)
Information processing and persuasion
Especially in relation to cultural differences (e.g., Hassan et al., 2007; Walsh et al., 2014; Shiu et al., 2015)
Warning label effectiveness (e.g., Hassan et al., 2022; Hassan and Shiu, 2018; Hassan and Shiu, 2015; Hassan et al., 2008)
Consumer-related traits
Maximization and regret (Hassan et al., 2019)
Scale development (e.g., Walsh et al., 2019; Hassan et al., 2011)
I have edited four special issues in the area of consumer behaviour and communications. The first issue entitled "Challenges to Attitude and Behaviour Change Through Persuasion" the second "New Advances in Attitude and Behavioural Decision-Making Models" the third "Cross-cultural and cross-national consumer research: Psychology, Behavior, and Beyond" and the fourth "Communicating Messages about Drinking" fit well in my area of interest and expertise.