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Marketing Manager 1
Marketing Manager 1
NAME: AINA LAI JASMIN PUTRI BINTI AZLAN
MATRIC NUMBER: BK24110257
Objectives:
Objectives:
To ensure Dough Re Mi has active Instagram to promote donuts
Ensuring that advertisements for Dough Re Mi are promoted on Instagram
Creating posters/videos that can attract the attention of followers on social media.
Job Description:
Job Description:
As a Marketing Manager, I am responsible for developing and implementing marketing strategies to promote our products, increase brand awareness, and drive sales. I was involved in conducting market research to identify trends and target audiences, managing advertising campaigns on Instagram, and coordinating with the Finance Manager to ensure target sales can be achieved. Throughout this business, I have created posters/videos that can attract social media followers to learn more about Dough Re Mi's products and I was also in charge of taking pictures of our activities.
Instagram Platform
Instagram Platform
https://www.instagram.com/doughremi_deliciousigsh=MWdwMnRmNjM0d204Yw%3D%3D&utm_source=qr
Engagement Rate (Instagram)
Individual Sales Achievement
Individual Sales Achievement
Total sales: RM211.88
Total expenses: RM128.08
Total profit: RM83.80
Some Posters I Made:
Some Posters I Made:
Self Reflection:
Self Reflection:
I am deeply grateful for the opportunity of this journey and to take on a subject that has significantly shaped my perspective on business. This experience has truly opened my mind, encouraging me to grow and overcome any fear of starting a business. Reflecting on my journey with Dough Re Mi, I have come to realize that the key to success lies in perseverance, hard work, and the willingness to continuously learn. Every challenge faced along the way has been an opportunity for growth and improvement.
Being in the role of a marketing manager has allowed me to grow not only as a professional but also as an individual. It has taught me the importance of adaptability, creativity, and resilience in the dynamic world of marketing, and I am excited to continue applying these lessons as I pursue future opportunities.
Marketing Manager 2
Marketing Manager 2
NAME: GLENDA LIM YEN MAY
MATRIC NO.: BK24110251
JOB SCOPES
JOB SCOPES
Creating poster for promotional purposes
Creating posts in Facebook account
Ensuring our posts reach our target audience in all other platforms (Instagram, Whatsapp, etc)
Helping in packaging and distributing orders to customers
Dough Re Mi's poster for all our pre-order batches that were posts in our social media platforms (Instagram, FaceBook, and Whatsapp groups).
INDIVIDUAL PERFORMANCE
INDIVIDUAL PERFORMANCE
Total sales: RM 211.88
Total expenses: RM 128.08
Profit: RM83.80
Engagement rate (facebook)
Taking this course has been a valuable experience for me. It really opened my eyes to what it takes to build and run a successful business. I learned a lot about spotting opportunities, identifying market needs, being creative, and thinking outside the box, which makes this course more exciting as it challenges us to take next level.
Group project is exciting and fun at the same time. Not only I get the meet new friends not only in my group but also from other groups and sections. I really appreciate the chance to discuss and pitch out our ideas and get feedback from each other - it can be challenging but also worth it. I think my communication and teamwork skills got a lot better through this process.
This course also made me reflect on areas I can grow, like understanding finances and marketing better which will come in handy in the future. Overall, I feel like this course gave me a new perspective and a mindset that I can use for future endeavour.
Thank You
Thank You
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