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Enterprise Resource Planning
Enterprise resource planning (ERP) is a platform companies use to manage and integrate the essential parts of their businesses. Daraz uses different ERP Software like oracle, cloud and Microsoft dynamics 365 to operate its business. These software helps Daraz to ease its business process, real time data access and operational efficiency.
Customer Relationship Management (CRM)
Daraz commitment to customer relationship management is evident to its multifaceted approach. Daraz Nepal knows Personal shopping experience is a key to retain and create a strong base of customers. Daraz also uses Mailchimp, (email marketing tool) for Automated email and SMS marketing to create and send personalized email contents, promotional offers and buy later reminders.
Supply chain management
Daraz has its own digitized logistic business DEX specifically designed to support ecommerce in Nepal. DEX logistics helps customers to track, monitor and gain comprehensive insights into delivery processes, operation and system from start to finish. It helps continuous tracking of customer’s product, clear and accessible data for all customers, ensuring accountability and informed decision making.
Cloud Computing
Daraz leverages Alibaba’s cloud storage (Aliyun), as Daraz is the part of Alibaba group for data processing, storage and management. Daraz uses cloud services to manage orders in peak, sale events like 11.11 and black Friday to handle the fluctuating demand (Cloud and AI Infrastructure, 2019). Cloud service helps to manage traffic without affecting website performance.
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