Industry Overview

Nepal is the 75th largest market for eCommerce with a predicted revenue of US $695 million by 2024, placing it ahead of Papua New Guinea (ECDB, 2024).

In response to the growing e-commerce market in Nepal, the government introduced an E-commerce bill on June 17,2023, aiming to ensure that businesses adhere to ethical standards and comply with the country’s business guidelines and also to regulate online transactions, with the E-commerce market growing by 12.4% annually (Nepal Can Move, 2024)

(Guo, Ling and Liu, 2012) stated that website design, security, information quality, payment method, e-service quality, product quality, product variety, and delivery service have positive influence on consumer satisfaction. Daraz's emphasis on user-friendly website design, secure payment gateways (including integrations with digital wallets), and high-quality services helps to solidify its position as a market leader in Nepal's e-commerce industry.