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Daraz uses a multifaceted digital marketing strategy that utilizes various online channels and techniques to enhance its brand presence, engage customers, and drive sales.
Search Engine Optimization
Search Engine Optimization
Daraz Nepal recognizes the importance of ranking high in search engines. Through comprehensive SEO efforts, the platform ensures that its products and services are easily found when users search for relevant keywords.
Social Media Marketing
Daraz has an extensive presence on social media platforms, including Twitter, Instagram, and Facebook. The company engages with its audience through regular updates, Insta stories promotions, and interactive content.
Affiliate Marketing
Affiliate marketing has emerged as one of the best strategies for Daraz to boost sales, drive traffic, and increase Brand Awareness. Daraz affiliate program is a program through which Content Creators, Bloggers, Publishers use customized linking tools to direct their audience to products available on Daraz and earn money/services fee on qualifying purchases. (DCM Network, 2023)
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