Digital Business Strategy

Daraz, a well-known e-commerce platform in Nepal, has created a comprehensive digital business strategy aimed at improving customer experience, expanding market reach, and increasing operational efficiency.

Key Components of Daraz's Digital Business Strategy

Online Payment Integration

Daraz promotes digital transactions by collaborating with mobile wallets and payment gateways like eSewa, IME pay. Customers will have to first link their eSewa account. Once linked, transactions can be done using an OTP. 

SCM- Logistics, Delivery

Daraz Express (DEX) is their own digitalized logistics business that is specifically designed to support e-commerce in the markets. It provides services at every stage of the supply chain, from first mile pick-up and storage to last mile delivery to customers (Daraz, 2020). 

Offer and Incentives 

Daraz frequently provides discounts and cashback offers. Daraz frequently organizes sales events like 11.11, Black Friday, Free Delivery and country-specific campaigns to boost traffic and sales volumes (Daraz, 2020)