ここでは，各トピックにおける（個人的に）基礎となる文献をリスト化する（※随時更新）。
Bartels, R. (1968). The general theory of marketing. Journal of marketing, 32(1), 29-33.
Colquitt, J. A., & Zapata-Phelan, C. P. (2007). Trends in theory building and theory testing: A five-decade study of the Academy of Management Journal. Academy of management journal, 50(6), 1281-1303.
Priya, A. (2021). Case study methodology of qualitative research: Key attributes and navigating the conundrums in its application. Sociological Bulletin, 70(1), 94-110.
Shah, S. K., & Corley, K. G. (2006). Building better theory by bridging the quantitative–qualitative divide. Journal of management studies, 43(8), 1821-1835.
Shepherd, D. A., & Suddaby, R. (2017). Theory building: A review and integration. Journal of management, 43(1), 59-86.
クラウドワークスを用いたオンライン実験の覚書
Diamantopoulos, A., Sarstedt, M., Fuchs, C., Wilczynski, P., & Kaiser, S. (2012). Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective. Journal of the Academy of Marketing Science, 40(3), 434-449.
Meyvis, T., & Van Osselaer, S. M. (2018). Increasing the power of your study by increasing the effect size. Journal of Consumer Research, 44(5), 1157-1173.
Morales, A. C., Amir, O., & Lee, L. (2017). Keeping it real in experimental research—Understanding when, where, and how to enhance realism and measure consumer behavior. Journal of Consumer Research, 44(2), 465-476.
McShane, B. B., & Böckenholt, U. (2017). Single-paper meta-analysis: Benefits for study summary, theory testing, and replicability. Journal of Consumer Research, 43(6), 1048-1063.
McShane, B. B., & Böckenholt, U. (2025). Single paper meta‐analysis is unavoidable. Journal of Consumer Psychology.
Pieters, R. (2017). Meaningful mediation analysis: Plausible causal inference and informative communication. Journal of Consumer Research, 44(3), 692-716.
Ogawa, S., & Piller, F. T. (2006). Reducing the risks of new product development. MIT Sloan management review.
Shah, S. K., & Tripsas, M. (2007). The accidental entrepreneur: The emergent and collective process of user entrepreneurship. Strategic entrepreneurship journal, 1(1‐2), 123-140.
von Hippel, E. (2016). Free innovation. The MIT Press.
Fuchs, C., & Schreier, M. (2011). Customer empowerment in new product development. Journal of product innovation management, 28(1), 17-32.
Nishikawa, H., Schreier, M., Fuchs, C., & Ogawa, S. (2017). The value of marketing crowdsourced new products as such: Evidence from two randomized field experiments. Journal of Marketing Research, 54(4), 525-539.
Payne, A. F., Storbacka, K., & Frow, P. (2008). Managing the co-creation of value. Journal of the academy of marketing science, 36(1), 83-96.
Buell, R. W., & Kalkanci, B. (2021). How transparency into internal and external responsibility initiatives influences consumer choice. Management Science, 67(2), 932-950.