The Hub Report - 06.10.24 Edition

Combatting the Rise of Syphilis Through State Communication Campaigns

Join ASTHO for a webinar focused on the development and implementation of state communication campaigns to address the rising syphilis epidemic. In partnership with Trillium and the Centers for Disease Control and Prevention, ASTHO has been working closely with states and jurisdictions to develop a foundational blueprint for a comprehensive syphilis prevention campaign.

The foundation for the campaign includes detailed plans alongside drafted messaging and creative concepts tailored for testing. Historically, communication campaigns play an important role in addressing public health epidemics. This webinar will explore previous syphilis campaigns, the audience targeted in each presenting jurisdiction, and an overview of four communication blueprints. 

After this webinar, attendees will be able to:

• Understand the development process, implementation strategies, and targeted communities for each of the state syphilis campaign blueprints

• Describe important factors to consider when designing a syphilis campaign in your own jurisdiction

Engaging the Media to Amplify Public Health Messaging 

Ensuring clarity and accuracy in public health information and expanding its reach requires building relationships with and engaging the media. This webinar will provide public health communicators with essential skills to effectively collaborate with media professionals. Expert panelists will share their insights on tailoring public health messages for different media formats and best practices for delivering important information to journalists and their readers. Join us to learn how to better represent your organization as a spokesperson and navigate media interactions with confidence by ensuring messages are on-topic, accurate, and compelling.

Topics will include:

1. Understanding the journalistic approach and how public health priorities get media coverage.

2. Handling media interviews, including preparing talking points, staying on message, and navigating tough questions.

3. Building and maintaining relationships with journalists to become a trusted source. 

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