Content

Prospects expect to see our POV on issues relevant to them

We can send them to our Linkedin page and our own Blog to see our activity, personality, mission, and solutions

• These can be used ONE-ON-ONE to engage as touchpoints to get attention and re-engage

  • Our Connections can easily share any of these ongoing topics to their most relevant referrals for us

• SECONDARILY, these will get the attention as "Inbound Marketing" mechanisms thru Search and Social Networks

ONGOING CONTENT (Blogs, Social) -  NOT for "Inbound Marketing" to attract prospects 

Our ongoing content will be shared DIRECTLY with our TARGET PROSPECTS ... for them to see our CURRENT PRESENCE AND POV  

MORE CONTENT will come from our regular discussion on our POV and a process to share

• We should have a weekly post on Linkedin

• Here are the topics ... each can have multiple ongoing posts from our vision and activities.

Tagline: Impact Chain - Unlock the business value of Sustainability using Distributed Trust Technology

·        Collaborate

·        Plan

·        Collect

·        Track

·        Audit

·        Certify

·        Report 

·        Act

·        Analyze

Why:

The main goal is to directly reach out to target prospects with multiple touchpoints along their buying journey, rather than just relying on inbound marketing to be found.

We aim to demonstrate our authority as thought leaders and industry experts by delivering valuable expertise, insights, and point of view on industry trends, challenges, and solutions through our posts, articles, multimedia productions, and interactive conversations in the Comments.

By leveraging LinkedIn's extensive network of 875 million members (and their extensive content and community tools) we can grow awareness and visibility by actively participating in discussions and engaging with relevant communities, including both industry-specific and adjacent ones, to reach influencers.

In addition, LinkedIn provides us with an opportunity to reach influencers both within our existing pre-sales negotiations and across our ecosystem of partners, strengthening our relationships and expanding our reach.

These interactions not only help us build our reputation but also provide critical market analysis, allowing us to gain insights into current customer preferences, pain points, and evolving market demand. This information is invaluable for refining our priority products and functions, enabling us to maintain a competitive edge.

FYI:

77% of Linkedin members are outside the US

#India is the most followed hashtag with 67 million followers

Bonus:

We believe in decentralization… so we distribute our conversations outside the limiting control of our own channels.

We enable "Network Effect" distribution to discover new issues, opportunities, and channels   

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Linkedin algorithms prefer more detailed insights and advice

... This is what I was prompting us for after Ram's recent speaking engagement:

https://www.linkedin.com/posts/copperwiresystems_awma-esgdata-activity-7089620328225677312-OdW9

TECHNIQUE TIP - Let's comment on each other's posts - such as on mine... here are a few where I used #ImpactChain:

https://www.linkedin.com/feed/update/urn:li:activity:7033581367800074240

https://www.linkedin.com/posts/cutler_sustainability-esg-data-activity-7067601496367878144-gbgA 

LI - https://www.linkedin.com/posts/sustainabilityinstituteerm_esg-esgreporting-ratetheraters-activity-7061992922396651520-rwl6  

Reposting SPP - https://www.linkedin.com/feed/update/urn:li:activity:7062089691612762112    

Summary - https://www.spglobal.com/esg/insights/blog/we-asked-companies-why-they-participate-in-the-csa-here-s-what-they-said    

OUR PROCESS:

There are techniques to get more out of our Linkedin activities - See my list in the next Linkedin tab

Examples:

Sunil... Define momentum for our POV

https://www.linkedin.com/posts/nicholasxthompson_mostinterestingthingintech-activity-7110730887096324096-MBf

Ram... add details of your POV

https://www.linkedin.com/posts/ramramanan_new-webinars-announced-for-the-month-of-october-activity-7111028515369586688-kSBn