Logo Design

Watch the video "How to design a logo" on the top left to learn the procedures of logo design.

Based on the group's research report on drinking brands, students select an existing product from a tea or coffee beverage brand and create an innovative brand logo design.

The brand logo can be hand-drawn or electronically produced (if electronically produced, it needs to be printed), is A4 in size (21.0cm x 29.7cm), and needs to contain the Brand Connotation.

Students will show their brand logo work in class, and each group will do an 8-minute presentation to state their brand logo design concept.    (e.g., choice of colors, rationale for color schemes.)