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Case Study: Meng Niu（蒙牛）
Case Study: Meng Niu（蒙牛）
Choose your own group members and form a group of 2 people. Look at these two pictures of Meng Niu, brainstorm, and come up with some short ideas about this brand and analyze the logo using the concepts mentioned above with your group members, and share your thoughts in class.
Choose your own group members and form a group of 2 people. Look at these two pictures of Meng Niu, brainstorm, and come up with some short ideas about this brand and analyze the logo using the concepts mentioned above with your group members, and share your thoughts in class.
Brand color: "Grassland green" is the color of the Inner Mongolia grassland, representing nature, health and quality.
Brand color: "Grassland green" is the color of the Inner Mongolia grassland, representing nature, health and quality.
The "river" below represents the Yellow River, the mother river of the land and the nation, and the milk source belt nourished by the mother river.
The horn on the top right is not only a symbol of the cow, but also a symbol of Mengniu's entrepreneurial spirit of "being born strong and competing with oneself", and also a symbol of the earth and the sky.
The horn on the top right is not only a symbol of the cow, but also a symbol of Mengniu's entrepreneurial spirit of "being born strong and competing with oneself", and also a symbol of the earth and the sky.
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