Brand Logo Analysis

Before the next class:

1. Group members select an interested tea or coffee beverage brand together to write a report of brand color analysis.

2. The analysis report needs to include key concepts and the position of the brand, specific product, consumer group, representative color of the brand and the reason for choosing the color.

Consumer group

A consumer group refers to a group that has consumption behavior and has one or more of the same characteristics or relationships. For example, consumers have similar income levels, the same shopping interests, or are at the same age, or the nature of the job is the same as the occupation.

You need to consider the preferences of your target consumers and the market environment in which your brand operates to ensure that the logo design appeals to the target group and distinguishes you from your competitors.