Challenge 5
Task
Produce holistic brand identity for a tech brand that specializes in delivering AI for education at top creative universities in the world.
With help from the available AI tools do:
Create a holistic brand with a name and a simple brand story that resonates with the target audience of students and staff at LCC and showcases the brand’s unique offerings.
Additionaly, produce social media materials either static images or simple GIFs that communicate the story of the brand.
Deliverables
Creative brand name
Simple story behind the brand
Brand's unique offering
Create a graphic identity
Logo
Color scheme
Picture narrative
Create a working Gif that promotes the brand's values and offerings and can be shared on social media.
ChatGPT Guidance
Crafting a prompt takes a bit of time.
"Prime" the model using prompts such as: "Let's talk about [your topic]" or "What more context you need to know about [your topic] to better answer my question?"
Specificity in your prompts: the more specific the prompt, the better output. Use "[your prompt]. Analyse the prompt specificity and suggest/ implement improvements."
Provide clear tasks to improve output. You can ask ChatGPT to chunk down your big prompt into specific tasks.
Iterate your prompts with a specific focus. If not, at least regenerate responses from ChatGPT until you get a great result.
ChatGPT does not know anything about what you want to create. You need to provide enough context to get better answers.
Blue Willow
Create your prompt using: /imagine [your prompt]
Your prompt should come on an orange background
Words that come early will have greater weight in the produced result than the ones that come later.
Keep in mind that it might not always work, and you need to repeat your attempt.
Make sure you take your time to play and craft your prompt.
Structure of a prompt
Subject
Example: a botanical bearded fairy prince
Details/ Surroundings/ Elements
Example: flowing hair, sky eyes, symmetrical, mossy antlers, intensively sad gaze, wearing floral diadem
Style modifiers
Visual Styles
Lighting
Composition
Colour Schemes
Textures
Effects
Emotions/Mood
Example: twilight atmosphere, edge-to-edge photographic print by Studio Ghibili, ArtGerm, Alyssa Monks
Parameters
Model versions
--v 1
--v 2
--v 3 (default)
Aspect ratios available
--ar 1:1 (default)
--ar 3:2
--ar 2:3
Negative command
Only here specify what you do not want to include in your picture
--no keyword1 keyword2 and so on.
Example: --v2, --ar 3:2, --no unicorns
Once generated
Use V[number] to generate more versions of it
Use U[number] to upscale the corresponding image
Use the arrows to expand the artwork in the selected direction
Make sure you download your artwork!
Artflow
Artflow is a tool that can be used to create explainer-like videos
[video example]
Go to Video Studio from the top menu in case not open yet
Creating your shot:
Scene – either use one of the provided scenes or generate one from Blue Willow and upload it to Artflow
Select a character that will narrate the video
Choose their voice
Add effects if you want to
Add more shots if you need
Export the video
Copy the link and add it to a word file
Soundraw
Select the length of your audio (recommended 30 seconds)
Choose tempo
Choose one of the multitudes of options no matter the section and Soundraw.io generate audio pieces for you
(Play the sounds and see what works best for you)
You can further tweak results by adding additional properties which act like filters
You can further tweak by changing energy
(Play the sound and see what works best for you)
Switch Pro mode – for finetuning
Sections have three modes play with settings let it generate and see what works for you
Bookmark the audio(s) you are happy with
Uberduck AI - only rap
Select "AI Generated Rap" option. It can also be found under "Create" on the top menu
Follow the steps
When done download your piece