Challenge 4
Task
Produce a creative campaign for the brand Cogentia, using AI tools.
Mission/ Goal of the campaign: promote the implementation of Generative AI tools in LCC.
Make sure you convey the unique selling point (scroll down to see it) by establishing an emotional connection between Cogentia products and the students at LCC.
From your experience of student life at LCC consider the most effective tone of voice and channels to resonate with the target audience.
Be creative, innovative and ambitious.
Deliverables
Outline how the staff and students at LCC will come in contact with the brand Cogentia through the range of touchpoints you set.
Think of expanding the story you are communicating.
A Campaign
Core idea/ message
Specific call to action (within the parameters of implementing it in your practice)
It can include but is not limited to:
Print
Posters
Physical cards
Merch
Digital
Social Media campaigns
Digital Ads
TV Ad
Radio Ad script and voiceover
Keep in mind that these are meant to be guiding points – you decide what would be the best for your campaign.
Useful prompt to get you started with ChatGPT:
Act as a Creative Director. What more do you want to know to help me produce an effective advertising campaign?
About the brand
About the brand
Cogentia is a company under the umbrella of OpenAI that specializes in producing and delivering AI for creative higher education at top universities around the world.
The company is driven by a passion for creativity and innovation.
Our focus is on students, and we are dedicated to helping them realize their full potential. Our AI-powered tools are designed to help students unlock their creativity and produce innovative work that pushes the boundaries of what is possible.
Our unique selling point lies in the intuitive design and maximum control of the outputs of our creative AI tools which was achieved by extensive testing with top professionals from the industry.
We believe that with the right tools and guidance, every student has the potential to be a world-changer, and we are committed to helping them achieve their goals. We believe that every student has the potential to be a creative genius, and our mission is to help them unlock that potential through the power of AI.
ChatGPT Guidance
Crafting a prompt takes a bit of time.
"Prime" the model using prompts such as: "Let's talk about [your topic]" or "What more context you need to know about [your topic] to better answer my question?"
Specificity in your prompts: the more specific the prompt, the better output. Use "[your prompt]. Analyse the prompt specificity and suggest/ implement improvements."
Provide clear tasks to improve output. You can ask ChatGPT to chunk down your big prompt into specific tasks.
Iterate your prompts with a specific focus. If not, at least regenerate responses from ChatGPT until you get a great result.
ChatGPT does not know anything about what you want to create. You need to provide enough context to get better answers.
Blue Willow
Create your prompt using: /imagine [your prompt]
Your prompt should come on an orange background
Words that come early will have greater weight in the produced result than the ones that come later.
Keep in mind that it might not always work, and you need to repeat your attempt.
Make sure you take your time to play and craft your prompt.
Structure of a prompt
Subject
Example: a botanical bearded fairy prince
Details/ Surroundings/ Elements
Example: flowing hair, sky eyes, symmetrical, mossy antlers, intensively sad gaze, wearing floral diadem
Style modifiers
Visual Styles
Lighting
Composition
Colour Schemes
Textures
Effects
Emotions/Mood
Example: twilight atmosphere, edge-to-edge photographic print by Studio Ghibili, ArtGerm, Alyssa Monks
Parameters
Model versions
--v 1
--v 2
--v 3 (default)
Aspect ratios available
--ar 1:1 (default)
--ar 3:2
--ar 2:3
Negative command
Only here specify what you do not want to include in your picture
--no keyword1 keyword2 and so on.
Example: --v2, --ar 3:2, --no unicorns
Once generated
Use V[number] to generate more versions of it
Use U[number] to upscale the corresponding image
Use the arrows to expand the artwork in the selected direction
Make sure you download your artwork!
Artflow
Artflow is a tool that can be used to create explainer-like videos
[video example]
Go to Video Studio from the top menu in case not open yet
Creating your shot:
Scene – either use one of the provided scenes or generate one from Blue Willow and upload it to Artflow
Select a character that will narrate the video
Choose their voice
Add effects if you want to
Add more shots if you need
Export the video
Copy the link and add it to a word file