8miyh78H - Read and download Contagious: Why Things Catch On in PDF, EPub, Mobi, Kindle online. Free book Merriam-Webster's Word-For-Word Spanish-English Dictionary by Jonah Berger.

by : Jonah Berger

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Book Details :

Title: Contagious: Why Things Catch On

Author : Jonah Berger

Pages : 210 pages

Publisher : Simon Schuster

Language : eng

ISBN-10 : 1451686579

ISBN-13 : 9781451686579

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Contagious: Why Things Catch On

Read Online and Download Contagious: Why Things Catch On. New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing AssociationWhat makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six .

Contagious: Why Things Catch On by Jonah Berger

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