8765yf65 - Read and download Focus Groups: A Practical Guide for Applied Research in PDF, EPub, Mobi, Kindle online. Free book Merriam-Webster's Word-For-Word Spanish-English Dictionary by Richard A. Krueger.

by : Richard A. Krueger

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Book Details :

Title: Focus Groups: A Practical Guide for Applied Research

Author : Richard A. Krueger

Pages : 280 pages

Publisher : Sage Publications, Inc

Language :

ISBN-10 : 1483365247

ISBN-13 : 9781483365244

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Focus Groups: A Practical Guide for Applied Research

Read Online and Download Focus Groups: A Practical Guide for Applied Research. This updated edition of Focus Groups: A Practical Guide for Applied Research walks readers step by step through the "how-tos" of conducting focus group research. Using an engaging, straightforward writing style, authors Richard A. Krueger and Mary Anne Casey draw on their many years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus group process, including tips for avoiding problems and pitfalls. The Fifth Edition is updated with the latest research and technological innovations and includes new coverage on planning with analysis in mind; creating conversational questions that have the potential for producing unique and valuable insights; the art of hosting a focus group; common sense thinking about reporting; more efficient strategies for planning the study; and emerging areas of focus group research, such as conducting cross-cultural, international, and Internet focus groups. "Krueger and Casey's book does a .

Focus Groups: A Practical Guide for Applied Research by Richard A. Krueger

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