AdSpark  |  25th Feb, 2026

Product Advertisement Creation Competition

ASTRALOGY 2026 – Academic Event

Registration Fee

• ₹250 per team

Team Composition

• Maximum team size for concept & video creation: Up to 7 members

• Members present on final day: Minimum 3 – Maximum 5

• Remaining members may participate only in video shoot/production

Theme & Objective

Theme: Creativity • Branding • Visual Storytelling

Objective:
To test participants’ creativity, marketing skills, and storytelling ability through real-time advertisement creation.

To evaluate how effectively teams can promote and creatively present an existing product/brand using strong advertising concepts.

Event Description

• Each team will be allotted a specific existing product/brand by the organizers. (First come first basis)

• Teams must create a real advertisement video for the given product.

• Participants must:

  • Develop a unique advertising concept.

  • Plan and execute the storyline.

  • Creatively position the product for a target audience.

  • Present and justify their creative strategy.

(Note: Teams are not required to create a brand name, tagline, or jingle as the product will belong to an existing brand.)

The advertisement can be shot using:

• Professional cameras or
  
  

• High-quality mobile cameras
  
  

• Teams are allowed to use professional video editing tools.

• The final advertisement video must be submitted two days before the event date.

On the final day:

• Teams will screen their advertisement
  
  

• Present the concept and shooting process
  
  

• Explain the logic behind their creative approach and execution
  
  

Rules & Regulations

• Maximum team size for the video is 7 members. (Refer Team Composition point)
  
  

• Only 3–5 members are required to be present on the final day.
  
  

• The advertisement must be original and self-shot.
  
  

• Use of stock videos or copied ad concepts is not allowed.
  
  

• Teams must strictly use the product allotted by the organizers
  
  

• The video must be submitted within the given deadline (2 days before the Competition)
  
  

• Judges’ decisions will be final and binding
  
  

• Organizers have the complete right to change or modify event rules

• Any political, vulgar, offensive, abusive, defamatory, or inappropriate content is strictly prohibited. Use of such content will lead to immediate disqualification of the team.

Judging Criteria

Creativity & Originality – Freshness and uniqueness of the ad concept

Brand Communication – Effectiveness in promoting the given product

Visual Appeal – Video quality, editing, and overall presentation

Concept Explanation – Clarity in explaining the idea and execution process

Overall Impact – How memorable and persuasive the advertisement is